Description
SWOT ANALYSIS OF AUTO NATION
AutoNation
Parent Company
AutoNation
Category
Auto retailer
Sector
Specialty Stores
Tagline/ Slogan
Making car buying fun
USP
Solution for new and used car purchase STP
Segment
People from U.S.
Target Group
Person looking for either new or purchased cars
Positioning
Stop by and test drive today SWOT Analysis
1. S&P 500 Component 2. AutoNation has 215 dealerships across the USA 3. High internet presence for its all inventory Strength 4. Largest auto retailer in the United States
1. Debt to equity ratio is very high over and above the accepted standard 2. Inventory handling is very large 3. Less presence across the globe Weakness 4. Number of inspection on used cars are very large
1. Launched E-Vehicles Program, in partnership with Edmunds.com 2. Export opportunity to developing country 3. Participation in various auto expos and displaying auto design Opportunity 4. Integrate forward- Manufacture customized automobiles and
designs as a new business through JV with auto companies
1. High fuel prices Threats 2. Economic crisis in U.S and Europe affected the sale of cars Competition
1. CarMax 2. O'Reilly Automotive Competitors 3. Carforum
doc_555002093.docx
SWOT ANALYSIS OF AUTO NATION
AutoNation
Parent Company
AutoNation
Category
Auto retailer
Sector
Specialty Stores
Tagline/ Slogan
Making car buying fun
USP
Solution for new and used car purchase STP
Segment
People from U.S.
Target Group
Person looking for either new or purchased cars
Positioning
Stop by and test drive today SWOT Analysis
1. S&P 500 Component 2. AutoNation has 215 dealerships across the USA 3. High internet presence for its all inventory Strength 4. Largest auto retailer in the United States
1. Debt to equity ratio is very high over and above the accepted standard 2. Inventory handling is very large 3. Less presence across the globe Weakness 4. Number of inspection on used cars are very large
1. Launched E-Vehicles Program, in partnership with Edmunds.com 2. Export opportunity to developing country 3. Participation in various auto expos and displaying auto design Opportunity 4. Integrate forward- Manufacture customized automobiles and
designs as a new business through JV with auto companies
1. High fuel prices Threats 2. Economic crisis in U.S and Europe affected the sale of cars Competition
1. CarMax 2. O'Reilly Automotive Competitors 3. Carforum
doc_555002093.docx