Description
SWOT ANALYSIS OF AUTO-COAT ENGINEERING
Auto-Coat Engineering
Parent Company
AUTO-COAT ENGINEERING (INDIA) P.LTD
Category
Paint Industry
Sector
Industrial Products and Chemicals
We Conceive Design, Engineer & Manufacture, Stand Behind Our Tagline/ Slogan Products
USP
Technical Excellence, Ethics and Committed Customer Service
STP
Segment
Paint Industry
Target Group
Paint companies, paint contractors, automobile companies
Positioning
Advanced capital equipment solutions provider
SWOT Analysis
1. Auto-Coat Engineering is World’s leading provider for hi-tech equipment solutions for finishing industry. 2. Continuous R & D has helped stay with the changing demands. 3. Auto-coat has tied up with various finishing equipment manufacturing companies all over the world. 4. They have a large and fundamentally very strong customer base not only in India but all over the world. 5. They offer free paint shop audits that would help their customers reduce their running cost by a significant amount. Strength 6. They are a niche company.
1. Limited market share due to presence of popular and renowned brands Weakness 2. Smaller customer base as compared to major brands
1. They can actually diversify their business by doing forward integration. 2. They have high growth potential in emerging economies of SouthAsia and Latin America where growth rate of paint industry is Opportunity appreciable.
1. Slowdown in growth of paint industries 2. Government rules and regulations regarding its manufacturing facilities and quality of product with environment being given more emphasis. Threats 3. Volatility in prices of raw materials
Competition
1. Global Finishing Solutions Competitors 2. Airflow
doc_742656588.docx
SWOT ANALYSIS OF AUTO-COAT ENGINEERING
Auto-Coat Engineering
Parent Company
AUTO-COAT ENGINEERING (INDIA) P.LTD
Category
Paint Industry
Sector
Industrial Products and Chemicals
We Conceive Design, Engineer & Manufacture, Stand Behind Our Tagline/ Slogan Products
USP
Technical Excellence, Ethics and Committed Customer Service
STP
Segment
Paint Industry
Target Group
Paint companies, paint contractors, automobile companies
Positioning
Advanced capital equipment solutions provider
SWOT Analysis
1. Auto-Coat Engineering is World’s leading provider for hi-tech equipment solutions for finishing industry. 2. Continuous R & D has helped stay with the changing demands. 3. Auto-coat has tied up with various finishing equipment manufacturing companies all over the world. 4. They have a large and fundamentally very strong customer base not only in India but all over the world. 5. They offer free paint shop audits that would help their customers reduce their running cost by a significant amount. Strength 6. They are a niche company.
1. Limited market share due to presence of popular and renowned brands Weakness 2. Smaller customer base as compared to major brands
1. They can actually diversify their business by doing forward integration. 2. They have high growth potential in emerging economies of SouthAsia and Latin America where growth rate of paint industry is Opportunity appreciable.
1. Slowdown in growth of paint industries 2. Government rules and regulations regarding its manufacturing facilities and quality of product with environment being given more emphasis. Threats 3. Volatility in prices of raw materials
Competition
1. Global Finishing Solutions Competitors 2. Airflow
doc_742656588.docx