Description
SWOT ANALYSIS OF AUSTRIAN AIRLINES
Austrian Airlines Parent Company Category Sector Tagline/ Slogan USP Deutsche Lufthansa AG International Airlines We fly for your smile Strong brand backing of Lufthansa STP Segment Target Group Positioning Business travelers / Frequent fliers Middle and upper middle class Customer friendly airline SWOT Analysis 1. Being a subsidiary of Lufthansa it is associated with a strong brand name 2. It owns shares in many companies and hence has a steady financial inflow 3. With a fleet size of nearly 80 it provides services to over 130 destinations all over the world 4. Strong brand presence across Europe 1. All its flights are operated by subsidiary Tyrolean Airways and this can be risky if there are any financial or operational problems faced by the subsidiary 2. Since its a subsidiary of Lufthansa, all strategic and administrative decisions cannot be taken by Austrian Airlines 3. Restricting the company may result in increase in fares
Strength
Weakness
Opportunity
1. Leverage association with Brand Lufthansa as financial support has been approved by Lufthansa for restructuring 2. Expand services to South American and Australian markets 3.More brand awareness through advertising and increasing destinations 1. Strong competition in the saturated European market 2. Increasing cost of aviation fuel 3.Government regulations and taxes may affect financials to a large extent Competition 1. SWISS Air 2. KLM 3.Air France
Threats
Competitors
doc_701881028.docx
SWOT ANALYSIS OF AUSTRIAN AIRLINES
Austrian Airlines Parent Company Category Sector Tagline/ Slogan USP Deutsche Lufthansa AG International Airlines We fly for your smile Strong brand backing of Lufthansa STP Segment Target Group Positioning Business travelers / Frequent fliers Middle and upper middle class Customer friendly airline SWOT Analysis 1. Being a subsidiary of Lufthansa it is associated with a strong brand name 2. It owns shares in many companies and hence has a steady financial inflow 3. With a fleet size of nearly 80 it provides services to over 130 destinations all over the world 4. Strong brand presence across Europe 1. All its flights are operated by subsidiary Tyrolean Airways and this can be risky if there are any financial or operational problems faced by the subsidiary 2. Since its a subsidiary of Lufthansa, all strategic and administrative decisions cannot be taken by Austrian Airlines 3. Restricting the company may result in increase in fares
Strength
Weakness
Opportunity
1. Leverage association with Brand Lufthansa as financial support has been approved by Lufthansa for restructuring 2. Expand services to South American and Australian markets 3.More brand awareness through advertising and increasing destinations 1. Strong competition in the saturated European market 2. Increasing cost of aviation fuel 3.Government regulations and taxes may affect financials to a large extent Competition 1. SWISS Air 2. KLM 3.Air France
Threats
Competitors
doc_701881028.docx