Description
SWOT ANALYSIS OF AUSTIN REED
Austin Reed
Parent Company
Austin Reed Group PLC
Category
Apparel and Accessories
Sector
Lifestyle and Retail(Business clothing)
Tagline/ Slogan
Quality tailoring; It’s just part of the Austin Reed service
USP
Remarkable tailoring and a passion for quality without compromise STP
Business and leisure clothing and other related products for men and Segment women
Urban men and women business executives from the upper-middle Target Group class
Positioning
High quality, value-for-money ready-to-wear suits SWOT Analysis
1. It is an upmarket chain with over 70 retail outlets 2. Progressive brand that was both fashion-forward and classically elegant 3. Pioneer in Departmental format 4. Loyal Customer Base and high brand equity 5. Low risk & sturdy business model 6. Healthy financial position, low gearing 7. Presence across retail segments, lifestyle, value & specialty Strength retailing
Weakness
1. Late foray into value retailing means tough competition 2. Despite all efforts, high possibility of brand switching due to many
options
1.Expected growth in the organized retail to result in better footfall and conversion rates 2. Entry into tier 2 and tier 3 cities and global expansion Opportunity 3. Collaboration with foreign players because of a national brand
1. Employee shortage and attrition due to rapid growth in retail sector. 2. Impact of slowdown in consumer spends to be felt on department stores 3. Opening up of economy for free entry of foreign players that is FDI Threats 4. Competition from standalone specialty stores. Competition
1. BHS 2. Marks and Spencer 3. Moss Brothers Competitors 4. Greenwoods
doc_464005891.docx
SWOT ANALYSIS OF AUSTIN REED
Austin Reed
Parent Company
Austin Reed Group PLC
Category
Apparel and Accessories
Sector
Lifestyle and Retail(Business clothing)
Tagline/ Slogan
Quality tailoring; It’s just part of the Austin Reed service
USP
Remarkable tailoring and a passion for quality without compromise STP
Business and leisure clothing and other related products for men and Segment women
Urban men and women business executives from the upper-middle Target Group class
Positioning
High quality, value-for-money ready-to-wear suits SWOT Analysis
1. It is an upmarket chain with over 70 retail outlets 2. Progressive brand that was both fashion-forward and classically elegant 3. Pioneer in Departmental format 4. Loyal Customer Base and high brand equity 5. Low risk & sturdy business model 6. Healthy financial position, low gearing 7. Presence across retail segments, lifestyle, value & specialty Strength retailing
Weakness
1. Late foray into value retailing means tough competition 2. Despite all efforts, high possibility of brand switching due to many
options
1.Expected growth in the organized retail to result in better footfall and conversion rates 2. Entry into tier 2 and tier 3 cities and global expansion Opportunity 3. Collaboration with foreign players because of a national brand
1. Employee shortage and attrition due to rapid growth in retail sector. 2. Impact of slowdown in consumer spends to be felt on department stores 3. Opening up of economy for free entry of foreign players that is FDI Threats 4. Competition from standalone specialty stores. Competition
1. BHS 2. Marks and Spencer 3. Moss Brothers Competitors 4. Greenwoods
doc_464005891.docx