Description
SWOT ANALYSIS OF AUDI TT
Audi TT Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Sports Car Automobiles Sheer Exhilaration A Sports Car delivering great performance and STP Segment Target Group Positioning Sports Car Segment Targeted towards affluent customers who seek sporty driving experience Positioned as a Sports Car delivering great performance and having strong road presence SWOT Analysis 1. Elegant styling and attractive exteriors including front grille and bumpers 2. Good power extracted from a relatively smaller and lighter engine 3. Stylish interiors and comprehensive driver utilities 4. Good road presence and lesser noisy engine Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies 2. Owing to high competition, brand market share is limited 3. Being a high performance sports car, sometimes Govt policies are a possible hindrance 1. Increasing demand for sports car segment 2. No competition from national brands Opportunity 3. More inclination of affluent customers to purchase
Weakness
international brand 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Product innovations and frugal engineering by competitors 4. Possibility of more competitive players entering the sports car segment Competition 1. Jaguar XF 2. Mitsubishi Lancer Evolution X Competitors 3. Porsche Boxster
Threats
doc_576744305.docx
SWOT ANALYSIS OF AUDI TT
Audi TT Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Sports Car Automobiles Sheer Exhilaration A Sports Car delivering great performance and STP Segment Target Group Positioning Sports Car Segment Targeted towards affluent customers who seek sporty driving experience Positioned as a Sports Car delivering great performance and having strong road presence SWOT Analysis 1. Elegant styling and attractive exteriors including front grille and bumpers 2. Good power extracted from a relatively smaller and lighter engine 3. Stylish interiors and comprehensive driver utilities 4. Good road presence and lesser noisy engine Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies 2. Owing to high competition, brand market share is limited 3. Being a high performance sports car, sometimes Govt policies are a possible hindrance 1. Increasing demand for sports car segment 2. No competition from national brands Opportunity 3. More inclination of affluent customers to purchase
Weakness
international brand 4. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Product innovations and frugal engineering by competitors 4. Possibility of more competitive players entering the sports car segment Competition 1. Jaguar XF 2. Mitsubishi Lancer Evolution X Competitors 3. Porsche Boxster
Threats
doc_576744305.docx