Description
Swot analysis of Audi A4
Audi A4 Parent Company Category Sector Tagline/ Slogan Audi (Volkswagen Group) Compact Executive Sedan Automobiles See the future in a new light An executive sedan providing opulence and luxury to the elite customer base STP Segment Executive Sedan segment for professionals and executives Targeted towards professionals and opulent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the sedan segment providing best features SWOT Analysis 1. Brilliant exteriors which are elegantly lined and designed 2. Refined AUDI engine providing good level of performance 3. Affordable for the affluent segment who would like to own an international brand 4. Can provide good resale value due to good design and brand recall Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited
USP
Target Group
Positioning
1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 3 series 2. Volvo S60 Competitors 3. Mercedes Benz C Class
doc_814761524.docx
Swot analysis of Audi A4
Audi A4 Parent Company Category Sector Tagline/ Slogan Audi (Volkswagen Group) Compact Executive Sedan Automobiles See the future in a new light An executive sedan providing opulence and luxury to the elite customer base STP Segment Executive Sedan segment for professionals and executives Targeted towards professionals and opulent individuals who would spend for an internationally branded luxury car Positioned as a premium car in the sedan segment providing best features SWOT Analysis 1. Brilliant exteriors which are elegantly lined and designed 2. Refined AUDI engine providing good level of performance 3. Affordable for the affluent segment who would like to own an international brand 4. Can provide good resale value due to good design and brand recall Strength 5. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited
USP
Target Group
Positioning
1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network in various countries 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition 1. BMW 3 series 2. Volvo S60 Competitors 3. Mercedes Benz C Class
doc_814761524.docx