Description
Swot analysis of Audi A3
Audi A3 Parent Company Category Sector Tagline/ Slogan Audi (Volkswagen Group) Small family car Automobiles Everything you did, nothing you don’t A premier range hatchback which is equipped with luxurious and latest features STP Segment Hatchback cars for affluent customer base Targeted towards affluent individuals seeking luxurious drive along with best features in the same segment Positioned as a premium car in the hatchback segment providing SWOT Analysis 1. Equipped with latest features and ultimate luxuries 2. Refined engine providing good level of performance 3. Wide range of engines to choose from available in both diesel and petrol 4. Can provide good resale value due to good design and uniqueness in design Strength 5. Good brand recall and visibility owing to excellent advertising and marketing through TVCs and print ads 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Limited distinct product differentiation when compared to the
USP
Target Group Positioning
saturated hatchback segment market 1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence Opportunity 4. More inclination of customers to purchase international brand 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition Competitors 1. BMW X1
doc_898281327.docx
Swot analysis of Audi A3
Audi A3 Parent Company Category Sector Tagline/ Slogan Audi (Volkswagen Group) Small family car Automobiles Everything you did, nothing you don’t A premier range hatchback which is equipped with luxurious and latest features STP Segment Hatchback cars for affluent customer base Targeted towards affluent individuals seeking luxurious drive along with best features in the same segment Positioned as a premium car in the hatchback segment providing SWOT Analysis 1. Equipped with latest features and ultimate luxuries 2. Refined engine providing good level of performance 3. Wide range of engines to choose from available in both diesel and petrol 4. Can provide good resale value due to good design and uniqueness in design Strength 5. Good brand recall and visibility owing to excellent advertising and marketing through TVCs and print ads 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Limited distinct product differentiation when compared to the
USP
Target Group Positioning
saturated hatchback segment market 1. Expanding automobile market and available space 2. Increasing per capita income and purchasing capability of potential customer base 3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence Opportunity 4. More inclination of customers to purchase international brand 1. Increasing fuel costs 2. Competition from other big automobile giants 3. Competitive products offering same level features at a lesser price Threats 4. Product innovations and frugal engineering by competitors Competition Competitors 1. BMW X1
doc_898281327.docx