Description
SWOT ANALYSIS OF AT&T
AT&T
Parent Company
American Telephone and Telegraph Company
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Rethink Possible; America's Largest 4G Network
USP
Second largest provider of mobile & fixed telephony in US
STP
All users of mobile phones as well as Enterprises looking for network Segment solutions
Target Group
Residential, Commercial & Governmental customers internationally
High Speed Wireless Services through 4G and broadband and digital TV Positioning services
SWOT Analysis
1. Renowned Global Brand which has over 250,000 employees globally 2. I-Phone Provider and Multiple Products & Services 3. Robust Financials in the telecom segment 4. It is the second largest provider of mobile telephony and largest fixed telephony provider in the United States 5. Has a reach in over 200 countries with their services with over 100 million customers 6. Acquisition of other telecom companies have strengthened its Strength presence globally
1. Competitive telecom segment means a limited market share Weakness 2. Censorship issues & Network security problems were an issue
1. International Expansion opportunities 2. I-Phone & I-Pad deals & ever increasing sales of Apple products 3. Increasing smart phones market & leveraging 4G network Opportunity capabilities
1. Saturation of the US markets & Economic slowdown 2. Government Regulations & legal tussle over IP relay problems Threats 3. Intensified competition & Industry consolidation
Competition
1. Verizon 2. Sprint Nextel Competitors 3. T - Mobile
doc_603249489.docx
SWOT ANALYSIS OF AT&T
AT&T
Parent Company
American Telephone and Telegraph Company
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Rethink Possible; America's Largest 4G Network
USP
Second largest provider of mobile & fixed telephony in US
STP
All users of mobile phones as well as Enterprises looking for network Segment solutions
Target Group
Residential, Commercial & Governmental customers internationally
High Speed Wireless Services through 4G and broadband and digital TV Positioning services
SWOT Analysis
1. Renowned Global Brand which has over 250,000 employees globally 2. I-Phone Provider and Multiple Products & Services 3. Robust Financials in the telecom segment 4. It is the second largest provider of mobile telephony and largest fixed telephony provider in the United States 5. Has a reach in over 200 countries with their services with over 100 million customers 6. Acquisition of other telecom companies have strengthened its Strength presence globally
1. Competitive telecom segment means a limited market share Weakness 2. Censorship issues & Network security problems were an issue
1. International Expansion opportunities 2. I-Phone & I-Pad deals & ever increasing sales of Apple products 3. Increasing smart phones market & leveraging 4G network Opportunity capabilities
1. Saturation of the US markets & Economic slowdown 2. Government Regulations & legal tussle over IP relay problems Threats 3. Intensified competition & Industry consolidation
Competition
1. Verizon 2. Sprint Nextel Competitors 3. T - Mobile
doc_603249489.docx