Description
SWOT ANALYSIS OF ASUSTEK COMPUTER
Asustek Computer
Parent Company
Asustek Computer Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
All-in-one is no longer in one; Good things come to those who wait
USP
Innovation with quality
STP
Worldwide Computer hardware, computer, mobile phones and Segment electronic purchasers
Companies selling notebooks, computer equipments, motherboards and Target Group other electronic items
Positioning
Inspiring Innovation and Persistent Perfection
SWOT Analysis
1. Its in-house manufacturing of hardware components 2. Strong R&D department focusing on new advancement 3. Innovative product building 4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide 5. Market Leadership Strength 6. Strong relationship with customers
1. Breaking business partnership in Smartphone with Garmin Weakness 2. Over dependence on few customers and limited market share
1. Huge Emerging market still to penetrated for computers 2. Increasing demand of Smartphone 3. Strategic Acquisitions and Alliances Opportunity 4. Outlook for PC Shipment
1. Geopolitical risk for Asustek Computers Threats 2. Decreasing demand of Netbooks and laptops
3. Low profit margins 4. Technology becoming obsolete 5. Global Economic turndown
Competition
1. Compal Electronics Inc. 2. Benq Corporation 3. Celestica Inc. Competitors 4. Quanta Computers
doc_523141190.docx
SWOT ANALYSIS OF ASUSTEK COMPUTER
Asustek Computer
Parent Company
Asustek Computer Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
All-in-one is no longer in one; Good things come to those who wait
USP
Innovation with quality
STP
Worldwide Computer hardware, computer, mobile phones and Segment electronic purchasers
Companies selling notebooks, computer equipments, motherboards and Target Group other electronic items
Positioning
Inspiring Innovation and Persistent Perfection
SWOT Analysis
1. Its in-house manufacturing of hardware components 2. Strong R&D department focusing on new advancement 3. Innovative product building 4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide 5. Market Leadership Strength 6. Strong relationship with customers
1. Breaking business partnership in Smartphone with Garmin Weakness 2. Over dependence on few customers and limited market share
1. Huge Emerging market still to penetrated for computers 2. Increasing demand of Smartphone 3. Strategic Acquisitions and Alliances Opportunity 4. Outlook for PC Shipment
1. Geopolitical risk for Asustek Computers Threats 2. Decreasing demand of Netbooks and laptops
3. Low profit margins 4. Technology becoming obsolete 5. Global Economic turndown
Competition
1. Compal Electronics Inc. 2. Benq Corporation 3. Celestica Inc. Competitors 4. Quanta Computers
doc_523141190.docx