Description
SWOT ANALYSIS OF ASUSTEK COMPUTER

Asustek Computer

Parent Company

Asustek Computer Inc.

Category

Computer Hardware

Sector

IT and Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait

USP

Innovation with quality

STP

Worldwide Computer hardware, computer, mobile phones and Segment electronic purchasers

Companies selling notebooks, computer equipments, motherboards and Target Group other electronic items

Positioning

Inspiring Innovation and Persistent Perfection

SWOT Analysis

1. Its in-house manufacturing of hardware components 2. Strong R&D department focusing on new advancement 3. Innovative product building 4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide 5. Market Leadership Strength 6. Strong relationship with customers

1. Breaking business partnership in Smartphone with Garmin Weakness 2. Over dependence on few customers and limited market share

1. Huge Emerging market still to penetrated for computers 2. Increasing demand of Smartphone 3. Strategic Acquisitions and Alliances Opportunity 4. Outlook for PC Shipment

1. Geopolitical risk for Asustek Computers Threats 2. Decreasing demand of Netbooks and laptops

3. Low profit margins 4. Technology becoming obsolete 5. Global Economic turndown

Competition

1. Compal Electronics Inc. 2. Benq Corporation 3. Celestica Inc. Competitors 4. Quanta Computers



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