Description
SWOT ANALYSIS OF ASSOCIATED STONE INDUSTRIES
Associated Stone Industries (Kotah) Ltd.
Parent Company
Associated Stone Industries
Category
Diversified Metals & Mining
Sector
Construction Materials
Tagline/ Slogan
A vision to lead through serving society (Vision Statement)
USP
Stone Mining
STP
Segment
Consumers targeted by customers
Target Group
Customers targeting consumers valuing beautiful products
Positioning
Provide high quality, exotic, sophisticated products for years
SWOT Analysis
1. Ownership of raw materials – holds the largest quarries 2. Superior Technology for stone cutting and shaping 3. Diversification into related industries – construction, cement, etc. Strength 4. Focus on products which attract the end consumer
1. Overdependence on one type of raw material Weakness 2.Competition and Stagnant growth rate is a concern
1.Opportunity to diversify into other related industries 2. Rising standards of living in Tier 2 and 3 cities – increasing demand Opportunity 3. Infrastructure boom across the nation – increasing demand
1. Very high threat of substitutes – Low cost of switching 2. Seasonal consumption patterns Threats 3.Limited Access to infrastructureand growing competition
Competition
1.Aro Granite Industries Ltd 2. Elegant Marbles & Granite Industries Ltd. Competitors 3. Pokarna Limited
doc_160908745.docx
SWOT ANALYSIS OF ASSOCIATED STONE INDUSTRIES
Associated Stone Industries (Kotah) Ltd.
Parent Company
Associated Stone Industries
Category
Diversified Metals & Mining
Sector
Construction Materials
Tagline/ Slogan
A vision to lead through serving society (Vision Statement)
USP
Stone Mining
STP
Segment
Consumers targeted by customers
Target Group
Customers targeting consumers valuing beautiful products
Positioning
Provide high quality, exotic, sophisticated products for years
SWOT Analysis
1. Ownership of raw materials – holds the largest quarries 2. Superior Technology for stone cutting and shaping 3. Diversification into related industries – construction, cement, etc. Strength 4. Focus on products which attract the end consumer
1. Overdependence on one type of raw material Weakness 2.Competition and Stagnant growth rate is a concern
1.Opportunity to diversify into other related industries 2. Rising standards of living in Tier 2 and 3 cities – increasing demand Opportunity 3. Infrastructure boom across the nation – increasing demand
1. Very high threat of substitutes – Low cost of switching 2. Seasonal consumption patterns Threats 3.Limited Access to infrastructureand growing competition
Competition
1.Aro Granite Industries Ltd 2. Elegant Marbles & Granite Industries Ltd. Competitors 3. Pokarna Limited
doc_160908745.docx