Description
SWOT ANALYSIS OF ASSOCIATED BRITISH FOODS
Associated British Foods
Parent Company
Associated British Foods plc.
Category
Food Processing& Retailing
Sector
Food and Beverages
Tagline/ Slogan
A business for everyday
USP
Diverse mixture of products STP
Segment
Business segments:Sugar, Agriculture, Grocery, Retail andIngredients
Consumers of branded & private labeled food and beverages, Target Group Clothing buyers individuals in high streets of Europe
Delivering quality products and services that are central to people’s Positioning lives SWOT Analysis
1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty 2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers 3. Geographic Diversification 4. Leading Market Player Strength 5.Wide Business Operations
1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies. 2.Heavy Investments on Allied Bakeries Weakness 3.Limited Liquidity Position
1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues 2.Recognizability of the company’s brands facilitates entering new markets 3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services 4.Global Enzyme Market 5. Strong Growth Prospects in Biofuels Production Opportunity 6. Investments for Future Growth
1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases 2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies 3. Financial Crisis and Changing Consumer Demand 4. Cut in European Union’s Sugar Production Threats 5. Increased Consolidation Competition
1.Nestlé 2.Südzucker AG Competitors 3.Tesco plc.
doc_520642461.docx
SWOT ANALYSIS OF ASSOCIATED BRITISH FOODS
Associated British Foods
Parent Company
Associated British Foods plc.
Category
Food Processing& Retailing
Sector
Food and Beverages
Tagline/ Slogan
A business for everyday
USP
Diverse mixture of products STP
Segment
Business segments:Sugar, Agriculture, Grocery, Retail andIngredients
Consumers of branded & private labeled food and beverages, Target Group Clothing buyers individuals in high streets of Europe
Delivering quality products and services that are central to people’s Positioning lives SWOT Analysis
1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty 2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers 3. Geographic Diversification 4. Leading Market Player Strength 5.Wide Business Operations
1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies. 2.Heavy Investments on Allied Bakeries Weakness 3.Limited Liquidity Position
1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues 2.Recognizability of the company’s brands facilitates entering new markets 3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services 4.Global Enzyme Market 5. Strong Growth Prospects in Biofuels Production Opportunity 6. Investments for Future Growth
1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases 2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies 3. Financial Crisis and Changing Consumer Demand 4. Cut in European Union’s Sugar Production Threats 5. Increased Consolidation Competition
1.Nestlé 2.Südzucker AG Competitors 3.Tesco plc.
doc_520642461.docx