Description
SWOT ANALYSIS OF ASML HOLDINGS

ASML Holding

Parent Company

ASML Holding and same stake by Philips

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

USP

World largest supplier of photolithography systems

STP

Segment

Companies making semiconductor chips

Target Group

Semiconductor industry producing DRAM, flash memory and CPUs.

Positioning

Provides a highly reliable quality product.

SWOT Analysis

1.Global presence 2.Unique Portfolio i.e. photolithography system 3. Delivery Backlogs Strength 4. Strong financial performance

Weakness

1.Substantial increase in Current liabilities

1.Substantial growth in Semiconductor industry 2. New product Opportunity 3. Recovering economy

1.Dependancies of Supplier 2. Foreign exchange effects Threats 3.Stringent environment regulations

Competition

1. Texas instruments 2. Linear technology Competitors 3. National semiconductor



doc_262287839.docx
 

Attachments

Back
Top