Description
SWOT ANALYSIS OF ASMI
Asmi
Parent Company
Gitanjali
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
For the woman of spirit
USP
Authenticity, Affordability, Accessibility STP
Woman who has a distinct identity and has evokes strength and Segment grace
Middle and upper middle class owners who has a distinct taste of Target Group diamonds jeweler
Positioning
Contemporized delicate which reflects the inner spirit of woman SWOT Analysis
1. Asmi has Indian retail network 0f 750+ outlets pan India 2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product. 3. High inventory of material and stock whenever required 4. Its affordable luxury for the consumers Strength 5. Good brand recall and strong presence in the market
1. Competitors from international and domestic players Weakness 2.High inventory carrying costs
1. There is huge scope in European countries Opportunity 2.Can go more into franchise mode
1. Have competition from already established and the new competent in the market 2.rising inflation Threats 3.changing lifestyle and the taste of consumers Competition
1.Kiah 2.Orra Competitors 3.TBZ
doc_227826021.docx
SWOT ANALYSIS OF ASMI
Asmi
Parent Company
Gitanjali
Category
Jeweler and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
For the woman of spirit
USP
Authenticity, Affordability, Accessibility STP
Woman who has a distinct identity and has evokes strength and Segment grace
Middle and upper middle class owners who has a distinct taste of Target Group diamonds jeweler
Positioning
Contemporized delicate which reflects the inner spirit of woman SWOT Analysis
1. Asmi has Indian retail network 0f 750+ outlets pan India 2. Their advertisement that shows the woman of substance through celebrity brand ambassadors which keeps the consumers aware of the product. 3. High inventory of material and stock whenever required 4. Its affordable luxury for the consumers Strength 5. Good brand recall and strong presence in the market
1. Competitors from international and domestic players Weakness 2.High inventory carrying costs
1. There is huge scope in European countries Opportunity 2.Can go more into franchise mode
1. Have competition from already established and the new competent in the market 2.rising inflation Threats 3.changing lifestyle and the taste of consumers Competition
1.Kiah 2.Orra Competitors 3.TBZ
doc_227826021.docx