Description
Swot analysis of Ascari car
Ascari Car Parent Company Category Sector Tagline/ Slogan USP Ascari Car Sports Car Automobiles Ultimate sports cars excelling in races and events STP Segment Sports cars and super cars Targeted towards affluent customers seeking an ultimate sporty driving experience Positioned as a sports car manufacturing company which has strong historical values and innovative designs SWOT Analysis 1. Great presence in racing world 2. Excellent and refined engine performance 3. Wide range of driving programs 4. World class racing facilities which provides an opportunity to experience racing events 5. Provides a wide range of services Strength 6. Provides facilities for rental for organizations and businesses 1. Lack of presence in many automobile markets 2. Limited of extensive distribution and widely spread service centers Weakness 3. Brand awareness lesser than popular automobile giants
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Leveraging the brand presence in the racing event 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Wide product portfolio by competitors 2. Many markets dominated by some players 3. Difficult to enter market in this segment Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mercedes Benz 2. Bentley Competitors 3. Aston martin
doc_129386190.docx
Swot analysis of Ascari car
Ascari Car Parent Company Category Sector Tagline/ Slogan USP Ascari Car Sports Car Automobiles Ultimate sports cars excelling in races and events STP Segment Sports cars and super cars Targeted towards affluent customers seeking an ultimate sporty driving experience Positioned as a sports car manufacturing company which has strong historical values and innovative designs SWOT Analysis 1. Great presence in racing world 2. Excellent and refined engine performance 3. Wide range of driving programs 4. World class racing facilities which provides an opportunity to experience racing events 5. Provides a wide range of services Strength 6. Provides facilities for rental for organizations and businesses 1. Lack of presence in many automobile markets 2. Limited of extensive distribution and widely spread service centers Weakness 3. Brand awareness lesser than popular automobile giants
Target Group
Positioning
1. Expanding automobile market and available space for competitors 2. Leveraging the brand presence in the racing event 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Wide product portfolio by competitors 2. Many markets dominated by some players 3. Difficult to enter market in this segment Threats 4. Product innovations and frugal engineering by competitors Competition 1. Mercedes Benz 2. Bentley Competitors 3. Aston martin
doc_129386190.docx