Description
SWOT ANALYSIS OF ASAHI
Asahi
Parent Company
Asahi Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
A Beer For All Seasons
Aims to satisfy its customers with highest levels of quality and USP integrity
STP
Segment
Beer for young professionals who are health conscious
Target Group
Urban upper middle class individuals
Positioning
A fairly standard lager style for the most part. Quite easy to drink, non-offensive
SWOT Analysis
1. The aroma is malty with notes of rice. With these aromas is a very light citrus hop aroma 2. Unique packaging that customer could recall 3. Dry Beer Form for light heads 4. Global brand/pioneer of international strategy with tastes including “Richness”, “Refreshing” and “Smoothness” 5. Fully fermented lagers have been produced and marketed as safer Strength for diabetics
1. Rice form of beer not liked by many Weakness 2. Penetration in the market is low no easy availability
Opportunity
1. Low calorie beer has an increasing demand in metros
2. Spending power for such premium products amongst the consumer is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases. Threats 3. Increasing presence on competitors
Competition
1.Peroni 2.Castle Lager Competitors 3.Corona
doc_405575793.docx
SWOT ANALYSIS OF ASAHI
Asahi
Parent Company
Asahi Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
A Beer For All Seasons
Aims to satisfy its customers with highest levels of quality and USP integrity
STP
Segment
Beer for young professionals who are health conscious
Target Group
Urban upper middle class individuals
Positioning
A fairly standard lager style for the most part. Quite easy to drink, non-offensive
SWOT Analysis
1. The aroma is malty with notes of rice. With these aromas is a very light citrus hop aroma 2. Unique packaging that customer could recall 3. Dry Beer Form for light heads 4. Global brand/pioneer of international strategy with tastes including “Richness”, “Refreshing” and “Smoothness” 5. Fully fermented lagers have been produced and marketed as safer Strength for diabetics
1. Rice form of beer not liked by many Weakness 2. Penetration in the market is low no easy availability
Opportunity
1. Low calorie beer has an increasing demand in metros
2. Spending power for such premium products amongst the consumer is increasing 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases. Threats 3. Increasing presence on competitors
Competition
1.Peroni 2.Castle Lager Competitors 3.Corona
doc_405575793.docx