Description
SWOT ANALYSIS OF ASAHI KASEI CORPORATION
Asahi Kasei Corporation
Parent Company
Asahi Kasei Corporation
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
Creating the Future with Chemistry
USP
Market leaders with innovative product line
STP
Chemicals, homes, electronics, health care, fibers and construction Segment materials
Organic and inorganic industrial chemicals, synthetic resins, synthetic rubber, coating materials, latexes, pharmaceutical, and food additives, Target Group explosives, photopolymers, ion-exchange membranes and cling film
Positioning
Specialized product line capturing market leadership
SWOT Analysis
1. Market leaders in various product segments 2. Wide product portfolio with caters 3. Huge employee base of 25000+ with operations in Japan, China and other countries 4. Company ranks second in the global silicone-modified acrylic latex and PVDC latex market Strength 5. One of the strongrst industry player in Asia
1. Economics sluggishness affected the performance of many business different segments 2. Significant deterioration in terms of trade for monomer products such as acrylonitrile and adipic acid due to high prices for naphtha and Weakness other feedstock
1. New annual production capacity of 50,000 tons in Singapore can help the company meet increasing demand 2. Acetonitrile, a byproduct of acrylonitrile which is used as a solvent caters to the demand of pharmaceutical industry 3. Acquisition of ZOLL will help the company increase its presence in Opportunity the global critical care market
1. Stringent containment measures in the health care industry can affect business 2. Fluctuation in the economy and exchange rate affects the company business Threats 3. Volatile crude oil and naphtha prices
Competition
1. Kuraray Co., Ltd. 2. Mitsubishi Chemical Corporation 3. Mitsui Chemicals, Inc. Competitors 4. Nissan Chemical Industries, Ltd.
doc_430592421.docx
SWOT ANALYSIS OF ASAHI KASEI CORPORATION
Asahi Kasei Corporation
Parent Company
Asahi Kasei Corporation
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
Creating the Future with Chemistry
USP
Market leaders with innovative product line
STP
Chemicals, homes, electronics, health care, fibers and construction Segment materials
Organic and inorganic industrial chemicals, synthetic resins, synthetic rubber, coating materials, latexes, pharmaceutical, and food additives, Target Group explosives, photopolymers, ion-exchange membranes and cling film
Positioning
Specialized product line capturing market leadership
SWOT Analysis
1. Market leaders in various product segments 2. Wide product portfolio with caters 3. Huge employee base of 25000+ with operations in Japan, China and other countries 4. Company ranks second in the global silicone-modified acrylic latex and PVDC latex market Strength 5. One of the strongrst industry player in Asia
1. Economics sluggishness affected the performance of many business different segments 2. Significant deterioration in terms of trade for monomer products such as acrylonitrile and adipic acid due to high prices for naphtha and Weakness other feedstock
1. New annual production capacity of 50,000 tons in Singapore can help the company meet increasing demand 2. Acetonitrile, a byproduct of acrylonitrile which is used as a solvent caters to the demand of pharmaceutical industry 3. Acquisition of ZOLL will help the company increase its presence in Opportunity the global critical care market
1. Stringent containment measures in the health care industry can affect business 2. Fluctuation in the economy and exchange rate affects the company business Threats 3. Volatile crude oil and naphtha prices
Competition
1. Kuraray Co., Ltd. 2. Mitsubishi Chemical Corporation 3. Mitsui Chemicals, Inc. Competitors 4. Nissan Chemical Industries, Ltd.
doc_430592421.docx