Description
SWOT ANALYSIS OF ARVIND MILLS
Arvind Mills
Parent Company
Lalbhai group
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We believe, we Endeavour, we dream
USP
Constant innovation STP
Segment
Catering to all groups
Target Group
Middle to higher income groups
Positioning
A brand that everyone can afford Product Portfolio
1. Flying Machine 2. Excalibur Brands 3. Ruff & Tuff Jeans SWOT Analysis
1. One of the largest manufacturers of Denims in India and the world 2. Strong portfolio of domestic and International brands 3. Economies of scale through complete integration 4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores 5. Latest Manufacturing tools in production of denims and clothing 6. Over 26000 employees form the workforce for Arvind Mills 7. CSR activities like education (Sharda Trust), upgrading slums etc Strength have enhance brand image
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Growth in the garment industry 2.Rapid growth in target group as well as higher incomes Opportunity 3. Global expansion and reach of brands to increase sales
1.Increasing competition from Indian as well as international brands Threats 2. Cheaper imports from other countries, and pirated/fake products Competition
1.Madhura Garments 2.Raymonds Competitors 3.S Kumars
doc_679832539.docx
SWOT ANALYSIS OF ARVIND MILLS
Arvind Mills
Parent Company
Lalbhai group
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
We believe, we Endeavour, we dream
USP
Constant innovation STP
Segment
Catering to all groups
Target Group
Middle to higher income groups
Positioning
A brand that everyone can afford Product Portfolio
1. Flying Machine 2. Excalibur Brands 3. Ruff & Tuff Jeans SWOT Analysis
1. One of the largest manufacturers of Denims in India and the world 2. Strong portfolio of domestic and International brands 3. Economies of scale through complete integration 4. Arvind runs India's largest Value Retail Chain - Megamart with over 200 stores 5. Latest Manufacturing tools in production of denims and clothing 6. Over 26000 employees form the workforce for Arvind Mills 7. CSR activities like education (Sharda Trust), upgrading slums etc Strength have enhance brand image
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
1.Growth in the garment industry 2.Rapid growth in target group as well as higher incomes Opportunity 3. Global expansion and reach of brands to increase sales
1.Increasing competition from Indian as well as international brands Threats 2. Cheaper imports from other countries, and pirated/fake products Competition
1.Madhura Garments 2.Raymonds Competitors 3.S Kumars
doc_679832539.docx