Description
SWOT ANALYSIS OF ARUN ICECREAM
Arun Icecream
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
Life’s Happy moments
USP
Exclusive franchise parlors in India STP
Segment
Icecream for Quality conscious kids and adults
Target Group
Kids and youth
Positioning
Exceptional service through exclusive franchise parlors SWOT Analysis
1. Unparalleled service to customers through exclusive franchise parlors 2. More than 70 mouth-watering ice cream flavors and combinations 3. The first Indian ice cream brand to be certified ISO 9000 4. Attracting more children by offering toys along with ice creams 5. High quality products with good attractive packaging and Strength distribution
1.Stronger competition stifling its growth Weakness 2. Brand visibility lower than other major players
1. Explore the premium segment and come up with varieties, which cater to the adult population Opportunity 2. Increase the distribution network to other parts of the country
1. Other competitors also offering products at similar quality and price 2. Most people are not really brand conscious, so loyalty might be an Threats issue Competition
1.Kwality Wall’s 2. Mother Dairy 3.Vadilal Competitors 4. Amul
doc_129828093.docx
SWOT ANALYSIS OF ARUN ICECREAM
Arun Icecream
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
Life’s Happy moments
USP
Exclusive franchise parlors in India STP
Segment
Icecream for Quality conscious kids and adults
Target Group
Kids and youth
Positioning
Exceptional service through exclusive franchise parlors SWOT Analysis
1. Unparalleled service to customers through exclusive franchise parlors 2. More than 70 mouth-watering ice cream flavors and combinations 3. The first Indian ice cream brand to be certified ISO 9000 4. Attracting more children by offering toys along with ice creams 5. High quality products with good attractive packaging and Strength distribution
1.Stronger competition stifling its growth Weakness 2. Brand visibility lower than other major players
1. Explore the premium segment and come up with varieties, which cater to the adult population Opportunity 2. Increase the distribution network to other parts of the country
1. Other competitors also offering products at similar quality and price 2. Most people are not really brand conscious, so loyalty might be an Threats issue Competition
1.Kwality Wall’s 2. Mother Dairy 3.Vadilal Competitors 4. Amul
doc_129828093.docx