Description
SWOT ANALYSIS OF ARTHUR D.LITTLE
Arthur D. Little
Parent Company
Arthur D. Little
Category
General Management Consultancy
Sector
Consultancy
Tagline/ Slogan
Linking Strategy, Technology and Innovation.
USP
They give stress in innovation, strategy and technology. STP
Segment
Companies and industries seeking professional business solutions
Target Group
All industries, corporates, business groups
Positioning
One of the oldest general management consultancies in the world. SWOT Analysis
1. Arthur D. Little pioneered the concept of contracted professional services 2. They have 35 offices in 20 countries. 3. The company was started in 1886 and formally incorporated in 1909. Thus one of the oldest consultancies in the world. 4. They publish a bi-annual thought leadership collection called PRISM Strength 5. Small yet skilled employee base
1. They have only about 1000 employees worldwide, hence service reach is limited Weakness 2. They have lesser brand recall vis-à-vis their competitors.
1. They have opportunity in the growing economies in the world. 2. They need to leverage their first consultancy position as a Opportunity marketing strategy
3. Increase employee base as for consulting companies, employees are the biggest asset.
1. The ongoing recession could pose a threat to the business of Arthur D. Little 2. Their limited presence vis-à-vis their experience can cause a threat Threats to the firm’s business. Competition
1. A.T. Kearney 2. Bain & Company Competitors 3. Booz & Company
doc_908957869.docx
SWOT ANALYSIS OF ARTHUR D.LITTLE
Arthur D. Little
Parent Company
Arthur D. Little
Category
General Management Consultancy
Sector
Consultancy
Tagline/ Slogan
Linking Strategy, Technology and Innovation.
USP
They give stress in innovation, strategy and technology. STP
Segment
Companies and industries seeking professional business solutions
Target Group
All industries, corporates, business groups
Positioning
One of the oldest general management consultancies in the world. SWOT Analysis
1. Arthur D. Little pioneered the concept of contracted professional services 2. They have 35 offices in 20 countries. 3. The company was started in 1886 and formally incorporated in 1909. Thus one of the oldest consultancies in the world. 4. They publish a bi-annual thought leadership collection called PRISM Strength 5. Small yet skilled employee base
1. They have only about 1000 employees worldwide, hence service reach is limited Weakness 2. They have lesser brand recall vis-à-vis their competitors.
1. They have opportunity in the growing economies in the world. 2. They need to leverage their first consultancy position as a Opportunity marketing strategy
3. Increase employee base as for consulting companies, employees are the biggest asset.
1. The ongoing recession could pose a threat to the business of Arthur D. Little 2. Their limited presence vis-à-vis their experience can cause a threat Threats to the firm’s business. Competition
1. A.T. Kearney 2. Bain & Company Competitors 3. Booz & Company
doc_908957869.docx