Description
SWOT ANALYSIS OF ART ASYLUM
Art Asylum
Parent Company
Diamond Select Toys and Collectibles LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of the No.1 selling block figure in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name and strong value among competitors 2. Minimates is one of the biggest brands in collectible toys 3. Diverse line of products in its portfolio Strength 4. Has license to some of the most popular comic and movie franchises
1.Product portfolio is mostly limited to action figures Weakness 2.Does not have a broad customer base and limited brand awareness
1.Leverage the successful brand of DST 2.Potential to tap into more franchises Opportunity 3.Reaching out by organizing contests on existing franchises
1. Video games 2. Cartoon channels and Internet 3. Fluctuating prices and changing preference of the kids 4. Outdoor games Threats 5. Competition from other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_265217250.docx
SWOT ANALYSIS OF ART ASYLUM
Art Asylum
Parent Company
Diamond Select Toys and Collectibles LLC
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of the No.1 selling block figure in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name and strong value among competitors 2. Minimates is one of the biggest brands in collectible toys 3. Diverse line of products in its portfolio Strength 4. Has license to some of the most popular comic and movie franchises
1.Product portfolio is mostly limited to action figures Weakness 2.Does not have a broad customer base and limited brand awareness
1.Leverage the successful brand of DST 2.Potential to tap into more franchises Opportunity 3.Reaching out by organizing contests on existing franchises
1. Video games 2. Cartoon channels and Internet 3. Fluctuating prices and changing preference of the kids 4. Outdoor games Threats 5. Competition from other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_265217250.docx