Description
SWOT ANALYSIS OF ARSENAL
Arsenal
Parent Company
Arsenal Holdings
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Victory through harmony
USP
One of the oldest and most popular football clubs across the world
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Known as Gunners who play their football with elegance
SWOT Analysis
1.Strong global brand name in England and globally 2.Excellent marketing, global brand presence and high quality merchandising 3.Emirates stadium has a capacity to seat around 60,000 spectators 4.High brand loyalty amongst fans globally 5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Strength Sports
1.Hasnt been able to compete and win regularly at the European and domestic level 2. Saturated English football market 3.Lack of world class players in team as Arsenal management prefers Weakness working with new players
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Manchester United 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid 6.AC Milan 7.Inter Milan Competitors
doc_283750930.docx
SWOT ANALYSIS OF ARSENAL
Arsenal
Parent Company
Arsenal Holdings
Category
Football Club- England (English Premier League)
Sector
Sports
Tagline/ Slogan
Victory through harmony
USP
One of the oldest and most popular football clubs across the world
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
Known as Gunners who play their football with elegance
SWOT Analysis
1.Strong global brand name in England and globally 2.Excellent marketing, global brand presence and high quality merchandising 3.Emirates stadium has a capacity to seat around 60,000 spectators 4.High brand loyalty amongst fans globally 5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Strength Sports
1.Hasnt been able to compete and win regularly at the European and domestic level 2. Saturated English football market 3.Lack of world class players in team as Arsenal management prefers Weakness working with new players
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Manchester United 2.Chelsea 3.Liverpool 4.Barcelona Football Club 5.Real Madrid 6.AC Milan 7.Inter Milan Competitors
doc_283750930.docx