Description
SWOT ANALYSIS OF AROKYA MILK
Arokya Milk
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
Goodness with care, from our villages
USP
Great bonding with existing suppliers and customers STP
Segment
Milk processing segment
Target Group
Lower and middle income groups
Positions itself as quality milk from Pasteurized, Tasty milk that is full Positioning of Nature's Goodness SWOT Analysis
1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml 2. Great bonding with existing suppliers and customers 3. Great demand for milk will ensure its sales in its region Strength 4. Good product quality and packaging
1.Weak distribution system, not available in many parts of the country 2. Less awareness of the brand and does not fall in the consideration Weakness set of most people
1. The brand should come out with different variants, as people are more health conscious these days 2. Can utilize its distribution system and sell tetra packs which would Opportunity help in increasing brand recall and increase sales too
1. Brand not well known, whereas other competing brands have already made their mark 2. Customers are generally brand loyal and do not change milk Threats brands Competition
1.Amul 2.Paras Competitors 3. Mother dairy
doc_538977908.docx
SWOT ANALYSIS OF AROKYA MILK
Arokya Milk
Parent Company
Hatsun Agro Products Ltd
Category
Food processing
Sector
Food and Beverages
Tagline/ Slogan
Goodness with care, from our villages
USP
Great bonding with existing suppliers and customers STP
Segment
Milk processing segment
Target Group
Lower and middle income groups
Positions itself as quality milk from Pasteurized, Tasty milk that is full Positioning of Nature's Goodness SWOT Analysis
1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml 2. Great bonding with existing suppliers and customers 3. Great demand for milk will ensure its sales in its region Strength 4. Good product quality and packaging
1.Weak distribution system, not available in many parts of the country 2. Less awareness of the brand and does not fall in the consideration Weakness set of most people
1. The brand should come out with different variants, as people are more health conscious these days 2. Can utilize its distribution system and sell tetra packs which would Opportunity help in increasing brand recall and increase sales too
1. Brand not well known, whereas other competing brands have already made their mark 2. Customers are generally brand loyal and do not change milk Threats brands Competition
1.Amul 2.Paras Competitors 3. Mother dairy
doc_538977908.docx