Description
SWOT ANALYSIS OF ARM HOLDINGS

ARM Holdings

Parent Company

ARM Holding, Plc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

NA

Manufacturer and designer of processor and also design of software USP development tools. Market dominant in field of mobile phone chips

STP

Segment

Enterprises which needs semiconductor products.

Provides products for the companies needing chips for cell phone, Target Group software development tools.

Positioning

Provides customize and flexible product to the customer

SWOT Analysis

1. Strong Focus on research and development 2. Strong brand equity 3. Strong financial performance has operation income of US $ 149 Strength million and employee base of more than 2000.

Weakness

1. Dependence on European market

1. Rising demand for smartphone market Opportunity 2. positive outlook for semiconductor market

1. Intense competition in the segment Threats 2. Technological advancement

Competition

1. Analog Devices Competitors 2. Linear Technology

3.National Semiconductor 4. Intel



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