Description
SWOT ANALYSIS OF ARIEL
Ariel Parent Company Category Sector Tagline/ Slogan Procter and Gamble Home Care brands - detergents FMCG Sirf yaadein taaza rakhe, daag nahi The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains STP Premium product – People who want quality and are ready to pay more price for good quality product Upper middle class and rich class of the society Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product SWOT Analysis 1. World leader in detergent segment 2. Quality detergent – can remove the toughest stains 3. Has made a strong base in the mind of users by various innovations in marketing 4. 1st to introduce fragrances in the market 1. Various lower priced products available in the market 2. Strong competitors 1. 5700 crore detergent market 2.Big untapped rural market 3.Can use its brand imprint in the minds of people to increase its
USP
Segment Target Group
Positioning
Strength
Weakness
Opportunity
customer base 1.Counterfeit products in rural areas 2.Aggressive price competition 3.Ambush marketing harming the products reputation Competition 1. HUL’s Surf Excel 2.Henkel 3.Nirma
Threats
Competitors
doc_152999391.docx
SWOT ANALYSIS OF ARIEL
Ariel Parent Company Category Sector Tagline/ Slogan Procter and Gamble Home Care brands - detergents FMCG Sirf yaadein taaza rakhe, daag nahi The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains STP Premium product – People who want quality and are ready to pay more price for good quality product Upper middle class and rich class of the society Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product SWOT Analysis 1. World leader in detergent segment 2. Quality detergent – can remove the toughest stains 3. Has made a strong base in the mind of users by various innovations in marketing 4. 1st to introduce fragrances in the market 1. Various lower priced products available in the market 2. Strong competitors 1. 5700 crore detergent market 2.Big untapped rural market 3.Can use its brand imprint in the minds of people to increase its
USP
Segment Target Group
Positioning
Strength
Weakness
Opportunity
customer base 1.Counterfeit products in rural areas 2.Aggressive price competition 3.Ambush marketing harming the products reputation Competition 1. HUL’s Surf Excel 2.Henkel 3.Nirma
Threats
Competitors
doc_152999391.docx