Description
Swot analysis of Ariel motor company
Ariel Motor Company Parent Company Category Sector Tagline/ Slogan Ariel Motor Company Sports Car Automobiles The surge of power is relentless Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight STP Segment Target Group Exclusive Sports Car Targeted towards motor sports racing enthusiasts Positioned as a unique company specializing in designing sports car and providing ultimate performance SWOT Analysis 1. Distinguished and differentiated product offering 2. Widely reputed and known in the racing car segment 3. Tubular chassis which makes the cars extremely light 4. Easy to handle and shoots when accelerated 5. Provides an ultimate driving experience due to all the unique features 6. Possesses a great road presence Strength 7. Employs a dedicated & talented engineering & design team 1. Lack of presence in many automobile markets Weakness 2. Lack of extensive distribution and widely spread service centers
USP
Positioning
3. Not easy to find exclusive spare parts & authentic service professionals 1. Leveraging the brand identity in the racing segment 2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Increasing fuel costs 2. Decreasing demand due to increasing fuel and other costs 3. Difficult to enter market in this segment being a lesser known brand Threats 4. Product innovations and frugal engineering by competitors Competition 1. BAC Motors Competitors 2. KTM
doc_404349023.docx
Swot analysis of Ariel motor company
Ariel Motor Company Parent Company Category Sector Tagline/ Slogan Ariel Motor Company Sports Car Automobiles The surge of power is relentless Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight STP Segment Target Group Exclusive Sports Car Targeted towards motor sports racing enthusiasts Positioned as a unique company specializing in designing sports car and providing ultimate performance SWOT Analysis 1. Distinguished and differentiated product offering 2. Widely reputed and known in the racing car segment 3. Tubular chassis which makes the cars extremely light 4. Easy to handle and shoots when accelerated 5. Provides an ultimate driving experience due to all the unique features 6. Possesses a great road presence Strength 7. Employs a dedicated & talented engineering & design team 1. Lack of presence in many automobile markets Weakness 2. Lack of extensive distribution and widely spread service centers
USP
Positioning
3. Not easy to find exclusive spare parts & authentic service professionals 1. Leveraging the brand identity in the racing segment 2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing Opportunity 5. Expanding product portfolio so as to cater to various customer segments 1. Increasing fuel costs 2. Decreasing demand due to increasing fuel and other costs 3. Difficult to enter market in this segment being a lesser known brand Threats 4. Product innovations and frugal engineering by competitors Competition 1. BAC Motors Competitors 2. KTM
doc_404349023.docx