Description
SWOT ANALYSIS OF ARCELOR MITTAL
ArcelorMittal Parent Company Category Sector Tagline/ Slogan USP
ArcelorMittal Iron & Steel Industrial products
Transforming tomorrow World’s leading steel & mining company STP
Segment
Steel markets Industries including Construction, automotive, house hold appliance and packaging World’s safest steel and mining company SWOT Analysis 1. Expertise in acquisition & turnaround 2. Security of supply of raw material 3. Strong Research & Development team 4. Worldwide reach to optimize service across the company 5. High quality operations with economies of scale 6. Downstream integration 7. World's largest steel manufacturer with over 260,000 employees 1. Dependence on subsidiary to meet obligations 2. Cost of environmental hazard
Target Group Positioning
Strength Weakness
3. Issues of debt to equity ratio 1. Continue investment in mining operations 2. Acquisitions and joint ventures in developing countries like India and China 3. Creating flexibility in operations 1. Government and environment regulations 2.Cost price squeeze 3. Rising labour cost Threats 4. High competition Competition 1. AK Steel Holding Corporation 2. BHP Billiton LTD 3. Baosteel Group Corporation Competitors 4. Tata Steel
Opportunity
doc_351929946.docx
SWOT ANALYSIS OF ARCELOR MITTAL
ArcelorMittal Parent Company Category Sector Tagline/ Slogan USP
ArcelorMittal Iron & Steel Industrial products
Transforming tomorrow World’s leading steel & mining company STP
Segment
Steel markets Industries including Construction, automotive, house hold appliance and packaging World’s safest steel and mining company SWOT Analysis 1. Expertise in acquisition & turnaround 2. Security of supply of raw material 3. Strong Research & Development team 4. Worldwide reach to optimize service across the company 5. High quality operations with economies of scale 6. Downstream integration 7. World's largest steel manufacturer with over 260,000 employees 1. Dependence on subsidiary to meet obligations 2. Cost of environmental hazard
Target Group Positioning
Strength Weakness
3. Issues of debt to equity ratio 1. Continue investment in mining operations 2. Acquisitions and joint ventures in developing countries like India and China 3. Creating flexibility in operations 1. Government and environment regulations 2.Cost price squeeze 3. Rising labour cost Threats 4. High competition Competition 1. AK Steel Holding Corporation 2. BHP Billiton LTD 3. Baosteel Group Corporation Competitors 4. Tata Steel
Opportunity
doc_351929946.docx