Description
SWOT ANALYSIS OF ARBY
Arby's
Parent Company
Arby's
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
It’s Good Mood Food
As a fast food restaurant chain serving good quality food which is low USP on calories
STP
Segment
Health conscious people who want to eat good quality fast food
Target Group
Youth, especially working and students and middle aged people
As a healthy fast food restaurant serving low calorie food with zero Positioning trans-fat and using fresh ingredients
SWOT Analysis
1.Around 50 years of experience in the fast food industry 2. Major presence in U.S. and Canada with around 3600 locations 3.Employee strength of more than 25000 4. Unique architectural style and interiors 5.Variety in the menu 6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients 7.Stong financial muscle power Strength 8.Successful implementation of ‘No kid hungry campaign'
Weakness
1.Major presence in U.S. and Canada only 2.Less online presence
3.Losses in operations have affected efficiency
1.Venturing into newer markets via expansion 2.Increase its online presence Opportunity 3.Advertise itself aggressively
1.Concerns in the supply chain 2.Unstable economic condition Threats 3.Intense competition in the fast food industry
Competition
1.McDonals 2.Wendy’s Competitors 3.Burger King
doc_805056679.docx
SWOT ANALYSIS OF ARBY
Arby's
Parent Company
Arby's
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
It’s Good Mood Food
As a fast food restaurant chain serving good quality food which is low USP on calories
STP
Segment
Health conscious people who want to eat good quality fast food
Target Group
Youth, especially working and students and middle aged people
As a healthy fast food restaurant serving low calorie food with zero Positioning trans-fat and using fresh ingredients
SWOT Analysis
1.Around 50 years of experience in the fast food industry 2. Major presence in U.S. and Canada with around 3600 locations 3.Employee strength of more than 25000 4. Unique architectural style and interiors 5.Variety in the menu 6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients 7.Stong financial muscle power Strength 8.Successful implementation of ‘No kid hungry campaign'
Weakness
1.Major presence in U.S. and Canada only 2.Less online presence
3.Losses in operations have affected efficiency
1.Venturing into newer markets via expansion 2.Increase its online presence Opportunity 3.Advertise itself aggressively
1.Concerns in the supply chain 2.Unstable economic condition Threats 3.Intense competition in the fast food industry
Competition
1.McDonals 2.Wendy’s Competitors 3.Burger King
doc_805056679.docx