Description
SWOT ANALYSIS OF APPLIED MATERIAL
Applied Materials
Parent Company
Applied Materials, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
Think it, Apply it
USP
One of the best company in providing Nano manufacturing solutions
STP
Segment
Enterprises requiring semiconductors, TFT LCD, Display etc.
Target Group
Large enterprises
Positioning
Global leader in providing innovative equipment.
SWOT Analysis
1. Strong focus on Research and development capabilities 2. Wide geographic mix 3.Diversified Product folio Strength 4. Company has employee base of 15,410 people
1. Low profit margin Weakness 2. Weak revenue growth of industrial segment
1.Strong presence in Asian market Opportunity 2. Strategic Acquisitions
1. Fluctuating Semi-conductor market 2.Exchange rate fluctuations Threats 3.Economic slowdown
Competition
1. Intel 2. Texas Instruments Competitors 3. Samsung electronics
doc_247313516.docx
SWOT ANALYSIS OF APPLIED MATERIAL
Applied Materials
Parent Company
Applied Materials, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
Think it, Apply it
USP
One of the best company in providing Nano manufacturing solutions
STP
Segment
Enterprises requiring semiconductors, TFT LCD, Display etc.
Target Group
Large enterprises
Positioning
Global leader in providing innovative equipment.
SWOT Analysis
1. Strong focus on Research and development capabilities 2. Wide geographic mix 3.Diversified Product folio Strength 4. Company has employee base of 15,410 people
1. Low profit margin Weakness 2. Weak revenue growth of industrial segment
1.Strong presence in Asian market Opportunity 2. Strategic Acquisitions
1. Fluctuating Semi-conductor market 2.Exchange rate fluctuations Threats 3.Economic slowdown
Competition
1. Intel 2. Texas Instruments Competitors 3. Samsung electronics
doc_247313516.docx