Description
SWOT ANALYSIS OF APPLE IPAD 2
Apple iPad 2 Parent Company Category Sector Apple Tablets IT and Technology Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price. The thinnest, fastest tablet STP Segment Target Group Positioning PC and Mobile Users The users who are looking for the perfect tablet device The Best Tablet Around SWOT Analysis 1) Strong Brand Backing 2) High Quality Product 3) Thinnest and Fastest in the class 4) First Mover 1) Cost 2) Lack of basic options when compared to a laptop e.g. USB 3) Dependancy on iTunes 1)They can exploit their first mover advantage in the tablets. 2)Also gaming and mutimedia is a field In which Apple can explore options 1) Rise of Android Tablets 2) Good Quality and Cheap Copies of iPad by local OEMs
Tagline/Slogans USP
Strength
Weakness
Opportunity
Threats
especially China. Competition 1)HTC Flyer 2)Google Android 3)Motorola Xoom 4)Blackberry PlayBook
Competitors
doc_403949486.docx
SWOT ANALYSIS OF APPLE IPAD 2
Apple iPad 2 Parent Company Category Sector Apple Tablets IT and Technology Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price. The thinnest, fastest tablet STP Segment Target Group Positioning PC and Mobile Users The users who are looking for the perfect tablet device The Best Tablet Around SWOT Analysis 1) Strong Brand Backing 2) High Quality Product 3) Thinnest and Fastest in the class 4) First Mover 1) Cost 2) Lack of basic options when compared to a laptop e.g. USB 3) Dependancy on iTunes 1)They can exploit their first mover advantage in the tablets. 2)Also gaming and mutimedia is a field In which Apple can explore options 1) Rise of Android Tablets 2) Good Quality and Cheap Copies of iPad by local OEMs
Tagline/Slogans USP
Strength
Weakness
Opportunity
Threats
especially China. Competition 1)HTC Flyer 2)Google Android 3)Motorola Xoom 4)Blackberry PlayBook
Competitors
doc_403949486.docx