Description
SWOT ANALYSIS OF APPLAUSE INCORPORATION
Applause Inc
Parent Company
The Wallace Berrie Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Stuffed toys and dolls of famous cartoon characters
STP
Segment
Age group, gender, liking towards cartoons
Target Group
Children (0-16 years), Famous cartoon characters, dolls for girls
Positioning
Making toys featuring famous American characters
SWOT Analysis
1. Well known to customers for high quality and innovative toys 2. Successful acquisition of well known toy companies for expansion 3. Possesses a number of classic licenses for Disney, Sesame street etc. 4. Strategic alliances with companies like Taco Bell, Kellog’s etc. 5. High quality products and stream-lined operations despite small Strength employee strength
1. Restricted to American characters 2. Failed to explore market in other countries Weakness 3. Failure to acquire new licenses
1. Established market for toys based on American characters 2. Entry of new American cartoon characters through movies and TV shows Opportunity 3. Internation penetration specially in the emerging economies
1. Growing popularity of Japanese characters for toys 2. Intense competition Threats 3. Duplicate and cheaper imitations affects brand a lot
Competition
1. BifBangPow 2. Toys R Us Competitors 3. Marvel Toys
doc_594089558.docx
SWOT ANALYSIS OF APPLAUSE INCORPORATION
Applause Inc
Parent Company
The Wallace Berrie Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Stuffed toys and dolls of famous cartoon characters
STP
Segment
Age group, gender, liking towards cartoons
Target Group
Children (0-16 years), Famous cartoon characters, dolls for girls
Positioning
Making toys featuring famous American characters
SWOT Analysis
1. Well known to customers for high quality and innovative toys 2. Successful acquisition of well known toy companies for expansion 3. Possesses a number of classic licenses for Disney, Sesame street etc. 4. Strategic alliances with companies like Taco Bell, Kellog’s etc. 5. High quality products and stream-lined operations despite small Strength employee strength
1. Restricted to American characters 2. Failed to explore market in other countries Weakness 3. Failure to acquire new licenses
1. Established market for toys based on American characters 2. Entry of new American cartoon characters through movies and TV shows Opportunity 3. Internation penetration specially in the emerging economies
1. Growing popularity of Japanese characters for toys 2. Intense competition Threats 3. Duplicate and cheaper imitations affects brand a lot
Competition
1. BifBangPow 2. Toys R Us Competitors 3. Marvel Toys
doc_594089558.docx