Description
SWOT ANALYSIS OF APEEJAY TEA LTD
Apeejay Tea Ltd
Parent Company
Apeejay Surrendra Group
Category
Food Processing and Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
High export quality tea STP
Segment
Various segments depending on the choice of flavor
Target Group
The Company has so far concentrated on selling bulk tea in auctions
Positioning
Export quality products SWOT Analysis
Strength
1. Long tradition in Tea industry of over 100+ years 2. Large workforce of 40000+ employees 3. Global presence in markets like UK, Germany, Russia, Iran, UAE and Pakistan 4. Premium tea supplied to Unilever, Tetley, Tazo and Typhoo, important supplier to Starbucks 5. Harrods, London has appointed Apeejay as its sole India partner for sourcing Indian Teas 6. Received HACCP (Hazard Analysis and Critical Control Points) certification for implementing a systematic preventive approach to safety throughout the tea cultivation and processing stages
Weakness
1. Limited presence in the Indian markets 2. Attention concentrated only on exports
Opportunity
1. Vertically integrate the tea business as well as expanding in further international territories 2. Through improved field management, infilling, rejuvenation, interplanting, drainage, better plucking techniques and a host of other state-of-the-art innovations, the company plans to increase production by 10% 3. Greater realization of the domestic market through increased per capita consumption
Threats
1. Highly seasonal industry 2. Most of the production coming from Assam, any calamity might affect the whole company in a single blow 3. Other beverages like coffee, juices and other regional traditional drinks and coolers Competition
Competitors
1. Tata Global Beverage 2. Mcleod Russell 3. Tata Coffee 4. Bom Burmah Trading Corp 5. Murugappa Holdings 6. Warren Tea 7. CCL Products (India) 8. Dhunseri Petro & Tea
doc_298222113.docx
SWOT ANALYSIS OF APEEJAY TEA LTD
Apeejay Tea Ltd
Parent Company
Apeejay Surrendra Group
Category
Food Processing and Products
Sector
Food and Beverages
Tagline/ Slogan
-
USP
High export quality tea STP
Segment
Various segments depending on the choice of flavor
Target Group
The Company has so far concentrated on selling bulk tea in auctions
Positioning
Export quality products SWOT Analysis
Strength
1. Long tradition in Tea industry of over 100+ years 2. Large workforce of 40000+ employees 3. Global presence in markets like UK, Germany, Russia, Iran, UAE and Pakistan 4. Premium tea supplied to Unilever, Tetley, Tazo and Typhoo, important supplier to Starbucks 5. Harrods, London has appointed Apeejay as its sole India partner for sourcing Indian Teas 6. Received HACCP (Hazard Analysis and Critical Control Points) certification for implementing a systematic preventive approach to safety throughout the tea cultivation and processing stages
Weakness
1. Limited presence in the Indian markets 2. Attention concentrated only on exports
Opportunity
1. Vertically integrate the tea business as well as expanding in further international territories 2. Through improved field management, infilling, rejuvenation, interplanting, drainage, better plucking techniques and a host of other state-of-the-art innovations, the company plans to increase production by 10% 3. Greater realization of the domestic market through increased per capita consumption
Threats
1. Highly seasonal industry 2. Most of the production coming from Assam, any calamity might affect the whole company in a single blow 3. Other beverages like coffee, juices and other regional traditional drinks and coolers Competition
Competitors
1. Tata Global Beverage 2. Mcleod Russell 3. Tata Coffee 4. Bom Burmah Trading Corp 5. Murugappa Holdings 6. Warren Tea 7. CCL Products (India) 8. Dhunseri Petro & Tea
doc_298222113.docx