Description
SWOT ANALYSIS OF ANSAL API
Ansal API
Parent Company
Ansal API
Category
Development and selling of Commercial and residential property
Sector
Real Estate
Tagline/ Slogan
Building Lifestyle since 1967
USP
Affordable property
STP
Segment
Major cities in north Indian with high population density
Target Group
Middle to Higher income group for residences, corporates for offices
Positioning
Quality and cost
SWOT Analysis
1. Huge Experience: Four decade of experience in real estate 2.Large scale project conceptualization 3. Has its major projects in all big cities and is looking to penetrate into other cities as well 4. Strong brand presence specially in north India 5. Range of business verticals such as Integrated Townships, Strength Condominiums, Housing, Malls, Shopping Complex, Hotels etc
1. Not geographically diversified as compared to other international players 2. Intense competition and strict policies means limited market share Weakness growth
1. Expansion of current township to increase economies of scale and to regulate bottleneck 2. Expansion opportunities in major developing cities and metros Opportunity 3. Steady job market and increasing disposable income by Indian
1. Fluctuating interest rates Threats 2.Regulatory changes by government
3. Economic downturn 4. Input cost pressure
Competition
1. Nirmal Lifestyle 2. Hiranandani Competitors 3.Brigade group
doc_622980693.docx
SWOT ANALYSIS OF ANSAL API
Ansal API
Parent Company
Ansal API
Category
Development and selling of Commercial and residential property
Sector
Real Estate
Tagline/ Slogan
Building Lifestyle since 1967
USP
Affordable property
STP
Segment
Major cities in north Indian with high population density
Target Group
Middle to Higher income group for residences, corporates for offices
Positioning
Quality and cost
SWOT Analysis
1. Huge Experience: Four decade of experience in real estate 2.Large scale project conceptualization 3. Has its major projects in all big cities and is looking to penetrate into other cities as well 4. Strong brand presence specially in north India 5. Range of business verticals such as Integrated Townships, Strength Condominiums, Housing, Malls, Shopping Complex, Hotels etc
1. Not geographically diversified as compared to other international players 2. Intense competition and strict policies means limited market share Weakness growth
1. Expansion of current township to increase economies of scale and to regulate bottleneck 2. Expansion opportunities in major developing cities and metros Opportunity 3. Steady job market and increasing disposable income by Indian
1. Fluctuating interest rates Threats 2.Regulatory changes by government
3. Economic downturn 4. Input cost pressure
Competition
1. Nirmal Lifestyle 2. Hiranandani Competitors 3.Brigade group
doc_622980693.docx