Description
SWOT ANALYSIS OF ANS FOOD LTD
ANS Foods Ltd.
Parent Company
ANS Foods Ltd.
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
We freeze your taste
USP
Unprecedented customer service and reliability STP
Segment
Frozen Fruits and Vegetables
Target Group
Businesses looking for top quality frozen foods and vegetables
Positioning
Delivering unmatched quality SWOT Analysis
1. Segment is pretty much unexplored and hence can make a mark for itself 2. Has already executed projects for major companies, which gives it an edge over others 3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients Strength 4. Good product quality and efficient operations
1.Not a well-known industry so hard to be visible and requires a lot of marketing 2. Price and production of resources not in its hands and hence cost Weakness not under control
1. New segment to venture so can try to be the market leader 2. Could become a pioneer in the industry and try to diversify into Opportunity other products
1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later Threats 2. The technology is not in great demand right now in the country Competition
1.HAK Agro Foods 2.Capricon Foods Competitors 3. Metro Frozen Fruits and Vegetables
doc_242756280.docx
SWOT ANALYSIS OF ANS FOOD LTD
ANS Foods Ltd.
Parent Company
ANS Foods Ltd.
Category
Food processing and products
Sector
Food and Beverages
Tagline/ Slogan
We freeze your taste
USP
Unprecedented customer service and reliability STP
Segment
Frozen Fruits and Vegetables
Target Group
Businesses looking for top quality frozen foods and vegetables
Positioning
Delivering unmatched quality SWOT Analysis
1. Segment is pretty much unexplored and hence can make a mark for itself 2. Has already executed projects for major companies, which gives it an edge over others 3. Use only Grade A fruits and vegetables that are sun-ripened and flash frozen within hours of harvest to lock in all the nutrients Strength 4. Good product quality and efficient operations
1.Not a well-known industry so hard to be visible and requires a lot of marketing 2. Price and production of resources not in its hands and hence cost Weakness not under control
1. New segment to venture so can try to be the market leader 2. Could become a pioneer in the industry and try to diversify into Opportunity other products
1. Non frozen fruits and vegetables in great demand and hence procurement could be a problem later Threats 2. The technology is not in great demand right now in the country Competition
1.HAK Agro Foods 2.Capricon Foods Competitors 3. Metro Frozen Fruits and Vegetables
doc_242756280.docx