Description
SWOT ANALYSIS OF ANNALY CAPITAL MANAGEMENT
Annaly Capital Management
Parent Company
Annaly Capital Management
Category
Provides asset management and financial advisory services
Sector
Real Estate Investment Trust
Tagline/ Slogan
Investing in your best interest
USP
Focuses on government sponsored mortgage backed securities
STP
Segment
Worldwide markets
Target Group
Institutional and individual investors
Positioning
Trader, manager and distributor of securities
SWOT Analysis
1. Largest mortgage REIT listed on NYSE 2. One of the lowest cost structures in the business 3. Experience of over a decade 4. Well diversified portfolio Strength 5. Strong operations and good presence in the industry
1. Acquisition of Crexus Investment exposed company’s investors to uninsured and smaller portfolio of assets 2.Revenue stream largely dependent on regulations of federal Reserve Weakness 3.High dependence on key personnel
1.Potential acquisitions to increase the reach 2.Establishment of further subsidiaries Opportunity 3. Global tie-ups to tap the international markets
1.Entry of multiple new players over the last few years Threats 2.Changing Federal Reserve regulations
Competition
Competitors
1.MFA Mortgage Investment 2.Capstead Mortgage
3.Anworth Mortgage
doc_652297529.docx
SWOT ANALYSIS OF ANNALY CAPITAL MANAGEMENT
Annaly Capital Management
Parent Company
Annaly Capital Management
Category
Provides asset management and financial advisory services
Sector
Real Estate Investment Trust
Tagline/ Slogan
Investing in your best interest
USP
Focuses on government sponsored mortgage backed securities
STP
Segment
Worldwide markets
Target Group
Institutional and individual investors
Positioning
Trader, manager and distributor of securities
SWOT Analysis
1. Largest mortgage REIT listed on NYSE 2. One of the lowest cost structures in the business 3. Experience of over a decade 4. Well diversified portfolio Strength 5. Strong operations and good presence in the industry
1. Acquisition of Crexus Investment exposed company’s investors to uninsured and smaller portfolio of assets 2.Revenue stream largely dependent on regulations of federal Reserve Weakness 3.High dependence on key personnel
1.Potential acquisitions to increase the reach 2.Establishment of further subsidiaries Opportunity 3. Global tie-ups to tap the international markets
1.Entry of multiple new players over the last few years Threats 2.Changing Federal Reserve regulations
Competition
Competitors
1.MFA Mortgage Investment 2.Capstead Mortgage
3.Anworth Mortgage
doc_652297529.docx