Description
SWOT ANALYSIS OF ANNA SUI
Anna Sui
Parent Company
Anna Sui Corporation
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Shine like a movie star with Anna sui
USP
Unique Style & Packaging STP
Segment
Cosmetics, fashion and perfumes
Target Group
Fashion centric urban upper-middle class
Timeless designs and ability to transcend era with historical and Positioning culturally inspired collections SWOT Analysis
1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide 2. Nail color is the biggest strength as it offers variance in colors and is long-lasting 3. Create their own brand (unique) 4. Store design, store staff trained 5. Product style combined with Western culture, and constantly push new opportunities 6.The product range is extensive (Makeup, Skincare, perfumes, Strength clothing, boutique)
1.High price as compared to some other brands Weakness 2.Brand presence is limited compared to its competitors
1.Asian market demand is high 2.Present in 30 countries, and has more than 300 sales outlets German wella AG, signed a perfume Protocol (quality assurance) 3. Cooperation with the South Korean mobile phone maker Opportunity Samsung launched the Anna Sui style phone
1.The market of counterfeit/ fake imitation goods is increasing 2. Brand does not have international visibility hence brand value Threats might dilute Competition
1.Betsey Johnson 2. Pauls boutiques Competitors 3. Chanel
doc_685175638.docx
SWOT ANALYSIS OF ANNA SUI
Anna Sui
Parent Company
Anna Sui Corporation
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Shine like a movie star with Anna sui
USP
Unique Style & Packaging STP
Segment
Cosmetics, fashion and perfumes
Target Group
Fashion centric urban upper-middle class
Timeless designs and ability to transcend era with historical and Positioning culturally inspired collections SWOT Analysis
1. Stores in over 50 countries and are also widely distributed at leading department stores worldwide 2. Nail color is the biggest strength as it offers variance in colors and is long-lasting 3. Create their own brand (unique) 4. Store design, store staff trained 5. Product style combined with Western culture, and constantly push new opportunities 6.The product range is extensive (Makeup, Skincare, perfumes, Strength clothing, boutique)
1.High price as compared to some other brands Weakness 2.Brand presence is limited compared to its competitors
1.Asian market demand is high 2.Present in 30 countries, and has more than 300 sales outlets German wella AG, signed a perfume Protocol (quality assurance) 3. Cooperation with the South Korean mobile phone maker Opportunity Samsung launched the Anna Sui style phone
1.The market of counterfeit/ fake imitation goods is increasing 2. Brand does not have international visibility hence brand value Threats might dilute Competition
1.Betsey Johnson 2. Pauls boutiques Competitors 3. Chanel
doc_685175638.docx