Description
SWOT ANALYSIS OF ANNA OSMUSHKINA

Anna Osmushkina

Parent Company

Anna Osmushkina

Category

Apparel and Accessories

Sector

Lifestyle and retail

Tagline/ Slogan

Woman Rules the World

USP

Anna Osmushkina- Most authoritative and Leading Baltic Couturier STP

Segment

Premium

Target Group

Fashion Conscious and Premium Men’s and Women’s Wear

Positioning

Stylish and Elite SWOT Analysis

1. Famous designer Anna Osmushkina as the Brand ambassador 2. Strong presence in Europe 3. Innovative designs from an established fashion house Strength 4. Good brand presence in the European markets

1.The brand portfolio is small compared to other international brands 2.Limited brand awareness as compared to a few other premium Weakness apparel bands

1.Increasing Disposable income in emerging countries and hence an opportunity to expand 2.To increase its digital presence to increase the visibility of the brand around the globe Opportunity 3. More number to stores and online shopping experience

1.Intense competition in the luxury market 2.Easy Substitutes available Threats 3.Imitation of designs and fake products affects brand Competition

1.Agnes B. 2.Anna Sui Competitors 3.Armani Exchange



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