Description
SWOT ANALYSIS OF ANNA OSMUSHKINA
Anna Osmushkina
Parent Company
Anna Osmushkina
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Woman Rules the World
USP
Anna Osmushkina- Most authoritative and Leading Baltic Couturier STP
Segment
Premium
Target Group
Fashion Conscious and Premium Men’s and Women’s Wear
Positioning
Stylish and Elite SWOT Analysis
1. Famous designer Anna Osmushkina as the Brand ambassador 2. Strong presence in Europe 3. Innovative designs from an established fashion house Strength 4. Good brand presence in the European markets
1.The brand portfolio is small compared to other international brands 2.Limited brand awareness as compared to a few other premium Weakness apparel bands
1.Increasing Disposable income in emerging countries and hence an opportunity to expand 2.To increase its digital presence to increase the visibility of the brand around the globe Opportunity 3. More number to stores and online shopping experience
1.Intense competition in the luxury market 2.Easy Substitutes available Threats 3.Imitation of designs and fake products affects brand Competition
1.Agnes B. 2.Anna Sui Competitors 3.Armani Exchange
doc_943787628.docx
SWOT ANALYSIS OF ANNA OSMUSHKINA
Anna Osmushkina
Parent Company
Anna Osmushkina
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Woman Rules the World
USP
Anna Osmushkina- Most authoritative and Leading Baltic Couturier STP
Segment
Premium
Target Group
Fashion Conscious and Premium Men’s and Women’s Wear
Positioning
Stylish and Elite SWOT Analysis
1. Famous designer Anna Osmushkina as the Brand ambassador 2. Strong presence in Europe 3. Innovative designs from an established fashion house Strength 4. Good brand presence in the European markets
1.The brand portfolio is small compared to other international brands 2.Limited brand awareness as compared to a few other premium Weakness apparel bands
1.Increasing Disposable income in emerging countries and hence an opportunity to expand 2.To increase its digital presence to increase the visibility of the brand around the globe Opportunity 3. More number to stores and online shopping experience
1.Intense competition in the luxury market 2.Easy Substitutes available Threats 3.Imitation of designs and fake products affects brand Competition
1.Agnes B. 2.Anna Sui Competitors 3.Armani Exchange
doc_943787628.docx