Description
SWOT ANALYSIS OF ANIK INDUSTRIES
Anik Industries
Parent Company
Ruchi Group
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Freshness and purity Product Portfolio
Dairy and milk derivatives Soya Protein isolate Agro-products STP
Segment
Food processing segment
Target Group
Middle-class and low end restaurants
Positioning
High quality products at cheaper rates SWOT Analysis
1.India’s vast geographic spread providing different agroproducts 2. Trading in domestic as well as international market 3.Brand leverage from the parent company- Ruchi Group 4. It is an ISO 9000:2001 certified company manufacturer, Strength exporter and supplier of a nutritious range of dairy products
Weakness
1.Dairy products require careful handling and fresh products
have shorter shelf-life 2.Increasing competition from domestic and international players 3.Recent tax raid over all the companies of Ruchi group
1.Increase its presence in international market 2.Focus on branding Opportunity 3.Demand for soya products is increasing
1. Dairy products of better quality in market 2. Increased competition from local and regional players Threats 3.Increase in duty on products exported Competition
1.Amul 2. Mother dairy Competitors 3.Sacchi
doc_230258032.docx
SWOT ANALYSIS OF ANIK INDUSTRIES
Anik Industries
Parent Company
Ruchi Group
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
-
USP
Freshness and purity Product Portfolio
Dairy and milk derivatives Soya Protein isolate Agro-products STP
Segment
Food processing segment
Target Group
Middle-class and low end restaurants
Positioning
High quality products at cheaper rates SWOT Analysis
1.India’s vast geographic spread providing different agroproducts 2. Trading in domestic as well as international market 3.Brand leverage from the parent company- Ruchi Group 4. It is an ISO 9000:2001 certified company manufacturer, Strength exporter and supplier of a nutritious range of dairy products
Weakness
1.Dairy products require careful handling and fresh products
have shorter shelf-life 2.Increasing competition from domestic and international players 3.Recent tax raid over all the companies of Ruchi group
1.Increase its presence in international market 2.Focus on branding Opportunity 3.Demand for soya products is increasing
1. Dairy products of better quality in market 2. Increased competition from local and regional players Threats 3.Increase in duty on products exported Competition
1.Amul 2. Mother dairy Competitors 3.Sacchi
doc_230258032.docx