Description
SWOT ANALYSIS OF ANGLOGOLD ASHANTI
AngloGold Ashanti
Parent Company
AngloGold Ashanti
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
-
USP
A global gold producer
STP
Segment
Diversified mining
Target Group
Gold Jewelry sector
Positioning
Provides Gold and byproducts through low cost, sustainable operations
SWOT Analysis
1. Diversified operations in South America, Africa and USA 2. History of strong growth – organically and through mergers and acquisitions 3. Sustainable operations 4. Expertise in the field makes it a reputed organization Strength 5. Has a strong workforce of over 60,000+ employees
1. Brand affected by allegations of illegal labor practices Weakness 2. Brand recall and geographic reach is limited
1. International expansion 2. Foray into other minerals other than gold Opportunity 3. Tie-ups with other companies to increase business operations
1. Dwindling Gold resources in the world Threats 2. Reduction in demand of Gold in the Jewelry sector
Competition
1. Harmony Gold Mining Company Limited 2. Gold Fields Limited 3. Randgold Resources Ltd 4. Newmont Mining Corporation 5. Barrick Gold Corporation Competitors 6. BHP Billiton Limited
doc_535782809.docx
SWOT ANALYSIS OF ANGLOGOLD ASHANTI
AngloGold Ashanti
Parent Company
AngloGold Ashanti
Category
Diversified Metals & Mining
Sector
Mining (Gold)
Tagline/ Slogan
-
USP
A global gold producer
STP
Segment
Diversified mining
Target Group
Gold Jewelry sector
Positioning
Provides Gold and byproducts through low cost, sustainable operations
SWOT Analysis
1. Diversified operations in South America, Africa and USA 2. History of strong growth – organically and through mergers and acquisitions 3. Sustainable operations 4. Expertise in the field makes it a reputed organization Strength 5. Has a strong workforce of over 60,000+ employees
1. Brand affected by allegations of illegal labor practices Weakness 2. Brand recall and geographic reach is limited
1. International expansion 2. Foray into other minerals other than gold Opportunity 3. Tie-ups with other companies to increase business operations
1. Dwindling Gold resources in the world Threats 2. Reduction in demand of Gold in the Jewelry sector
Competition
1. Harmony Gold Mining Company Limited 2. Gold Fields Limited 3. Randgold Resources Ltd 4. Newmont Mining Corporation 5. Barrick Gold Corporation Competitors 6. BHP Billiton Limited
doc_535782809.docx