Description
SWOT ANALYSIS OF ANGLO AMERICAN
Anglo American
Parent Company
Anglo American
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
Australia’s leading metallurgical coal business (Vision)
USP
Deliver operational excellence through innovation
STP
Segment
Industrial Segmentation
Target Group
Metal Manufacturing Industries and Thermal Power plants
Positioning
Provide quality raw materials through safest and best run business
SWOT Analysis
1. It is the worlds leading producer of platinum, diamond 2. It has brands like DeBeers and Tamac Ltd as its subsidiaries 3. Strong financial performances over the years 4. Strong brand name and equity 5. It has operations in Asia, Africa, Europe and Americas Strength 6. It has a strong workforce of over 100,000
1. Intense competition means limited market share Weakness 2. Govt intervention causes operational issues and inefficiencies
1. Expansion globally 2. More tie-ups with international companies Opportunity 3. Diversification can lead to better position for the company
1. Dwindling demand for coal 2. Rise of alternative sources 3. Unfavorable govt policies and economic fluctuations can affect Threats performance
Competition
1. BHP Billiton plc 2. Xstrata plc Competitors 3. Rio Tinto plc
doc_151827670.docx
SWOT ANALYSIS OF ANGLO AMERICAN
Anglo American
Parent Company
Anglo American
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
Australia’s leading metallurgical coal business (Vision)
USP
Deliver operational excellence through innovation
STP
Segment
Industrial Segmentation
Target Group
Metal Manufacturing Industries and Thermal Power plants
Positioning
Provide quality raw materials through safest and best run business
SWOT Analysis
1. It is the worlds leading producer of platinum, diamond 2. It has brands like DeBeers and Tamac Ltd as its subsidiaries 3. Strong financial performances over the years 4. Strong brand name and equity 5. It has operations in Asia, Africa, Europe and Americas Strength 6. It has a strong workforce of over 100,000
1. Intense competition means limited market share Weakness 2. Govt intervention causes operational issues and inefficiencies
1. Expansion globally 2. More tie-ups with international companies Opportunity 3. Diversification can lead to better position for the company
1. Dwindling demand for coal 2. Rise of alternative sources 3. Unfavorable govt policies and economic fluctuations can affect Threats performance
Competition
1. BHP Billiton plc 2. Xstrata plc Competitors 3. Rio Tinto plc
doc_151827670.docx