Description
SWOT ANALYSIS OF ANALOG DEVICES

Analog Devices

Parent Company

Analog Devices, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

World Leader in High Performance Signal Processing.

USP

Semiconductor company specializing in data processing

STP

Services large enterprises like communications, computer, aerospace, Segment military etc.

Target Group

Serves both B2B and B2C customers

Positioning

Provides a highly reliable quality product.

SWOT Analysis

1. Strong Market Position 2. Diversified Market presence, company operates in 18 countries. 3. Has a strong customer base of around 6000. Strength 4. Has employee strength of 9000 worldwide.

1.Dependence on third party contractors Weakness 2. Competitive segment

1. New Product launches Opportunity 2. Mobile Platforms and Tablets

1. Economic slowdown in US and Eurozone 2. Declining end market Threats 3. Environmental regulations

Competition

1. Texas instruments 2. Linear technology Competitors 3. National semiconductor



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