Description
SWOT ANALYSIS OF AMWAY NUTRILITE
Amway Nutrilite
Parent Company
Amway and Alticor
Category
Personal care brand- health
Sector
FMCG
Best of nature, best of science We never compromise on quality Tagline/ Slogan Optimal performance requires optimal nutrition
USP
Pioneer in the history of nutrition
STP
Segment
Personal care- Health
Target Group
For whole family
Positioning
Complete range of supplements
SWOT Analysis
1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements. 2. Product supported by extensive research and laboratory analysis 3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients. 4. Developer of multi-level marketing system as a revolutionary new business model 5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington 6. Using technology for processing and just in time for distribution to maintain freshness Strength 7. Quality experts for the NUTRILITE brand perform over 25,000 tests
a month on products 8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team 9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan
Weakness
1. Products are of high cost
1. Distribution can be increased in other countries by combing with marketing efforts of other companies 2. Can be promoted with recommendation of doctor 3. As brand has presence all over the world can opt for online Opportunity marketing and blogs etc.
1. Increasing competition in both national and international markets Threats 2. Government regulations on manufacturing and processing
Competition
1. Natural 2. Bioessence 3.Viosan 4. Optimum Competitors 5.Now
doc_354602897.docx
SWOT ANALYSIS OF AMWAY NUTRILITE
Amway Nutrilite
Parent Company
Amway and Alticor
Category
Personal care brand- health
Sector
FMCG
Best of nature, best of science We never compromise on quality Tagline/ Slogan Optimal performance requires optimal nutrition
USP
Pioneer in the history of nutrition
STP
Segment
Personal care- Health
Target Group
For whole family
Positioning
Complete range of supplements
SWOT Analysis
1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements. 2. Product supported by extensive research and laboratory analysis 3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients. 4. Developer of multi-level marketing system as a revolutionary new business model 5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington 6. Using technology for processing and just in time for distribution to maintain freshness Strength 7. Quality experts for the NUTRILITE brand perform over 25,000 tests
a month on products 8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team 9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan
Weakness
1. Products are of high cost
1. Distribution can be increased in other countries by combing with marketing efforts of other companies 2. Can be promoted with recommendation of doctor 3. As brand has presence all over the world can opt for online Opportunity marketing and blogs etc.
1. Increasing competition in both national and international markets Threats 2. Government regulations on manufacturing and processing
Competition
1. Natural 2. Bioessence 3.Viosan 4. Optimum Competitors 5.Now
doc_354602897.docx