Description
SWOT ANALYSIS OF AMWAY DYNAMITE
Amway Dynamite Parent Company Category Sector Tagline/ Slogan USP Amway and Alticor Personal care brands- skin care FMCG The power of positive Premium male products STP Segment Target Group Positioning Personal care - grooming Urban young upper middle class men Designed to deliver the ultimate grooming experience SWOT Analysis 1. Clinically proved international formulations 2. Wide range of premium products in male grooming segment 3. Amway entered into fragrance category by launching dynamite deodorant 4. High product quality and good packaging 5. Different types of products available under its brand 1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products 2. Limited market presence of product due to limited distribution channels 1. Increase the availability of product in international markets, to increase the impulsive buying 2. Using various medium of communication like it is international brand; online can be a good platform
Strength
Weakness
Opportunity
3. Can tie up with chains of beauty salons and health expert 1. Switching cost is low 2. Increasing competition in both national and international markets Competition 1. Gessato 2. Bull dog 3. Gillette 4. Nivea Competitors 5. Clinique
Threats
doc_945987930.docx
SWOT ANALYSIS OF AMWAY DYNAMITE
Amway Dynamite Parent Company Category Sector Tagline/ Slogan USP Amway and Alticor Personal care brands- skin care FMCG The power of positive Premium male products STP Segment Target Group Positioning Personal care - grooming Urban young upper middle class men Designed to deliver the ultimate grooming experience SWOT Analysis 1. Clinically proved international formulations 2. Wide range of premium products in male grooming segment 3. Amway entered into fragrance category by launching dynamite deodorant 4. High product quality and good packaging 5. Different types of products available under its brand 1. Most of products of Amway targeted towards female, it is tough to convince men to use Amway products 2. Limited market presence of product due to limited distribution channels 1. Increase the availability of product in international markets, to increase the impulsive buying 2. Using various medium of communication like it is international brand; online can be a good platform
Strength
Weakness
Opportunity
3. Can tie up with chains of beauty salons and health expert 1. Switching cost is low 2. Increasing competition in both national and international markets Competition 1. Gessato 2. Bull dog 3. Gillette 4. Nivea Competitors 5. Clinique
Threats
doc_945987930.docx