Description
SWOT ANALYSIS OF AMWAY ATTITUDE
Amway Attitude Parent Company Category Sector Tagline/ Slogan USP Amway and Alticor Personal care brands- skin care FMCG That’s my attitude Premium range skin care products STP Segment Target Group Positioning Skin care Middle and upper class women Premium range of skin care products SWOT Analysis 1. Sturdy and classic packaging 2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin. 3. All Attitude products contain Skin Vitalizing Complex. 4. Wide range of products for all skin types Strength 5. Coconut water is the constituent of all products 1. Availability of product is an issue 2.Priced bit on higher side 3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth 1. Increase the availability of product in international markets 2. Using various medium of communication like it is international brand; online can be a good platform 3. Can tie up with chains of beauty saloons
Weakness
Opportunity
Threats
1. Increasing competition in both national and international markets 2. Switching cost is low 3. Replacement by local products Competition 1. Loreal 2. Ayur 3.Neutrogena 4. VLCC 5. Nivea 6. Biotique
Competitors
7. Clean and Clear
doc_837503842.docx
SWOT ANALYSIS OF AMWAY ATTITUDE
Amway Attitude Parent Company Category Sector Tagline/ Slogan USP Amway and Alticor Personal care brands- skin care FMCG That’s my attitude Premium range skin care products STP Segment Target Group Positioning Skin care Middle and upper class women Premium range of skin care products SWOT Analysis 1. Sturdy and classic packaging 2. The cleansers, moisturizers and toners are specifically prepared for dry and oily skin. 3. All Attitude products contain Skin Vitalizing Complex. 4. Wide range of products for all skin types Strength 5. Coconut water is the constituent of all products 1. Availability of product is an issue 2.Priced bit on higher side 3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth 1. Increase the availability of product in international markets 2. Using various medium of communication like it is international brand; online can be a good platform 3. Can tie up with chains of beauty saloons
Weakness
Opportunity
Threats
1. Increasing competition in both national and international markets 2. Switching cost is low 3. Replacement by local products Competition 1. Loreal 2. Ayur 3.Neutrogena 4. VLCC 5. Nivea 6. Biotique
Competitors
7. Clean and Clear
doc_837503842.docx