Description
SWOT ANALYSIS OF AMWAY ARTISTRY
Amway Artistry
Parent Company
Amway and Alticor
Category
Personal care brands- skin care
Sector
FMCG
Tagline/ Slogan
Beauty insider
USP
Premium skin care products STP
Segment
Facial skin colour and colour cosmetics
Target Group
Female looking for premium cosmetics
Positioning
Optimal skin health with maximum ease of use SWOT Analysis
1. A leading global prestigious beauty brand 2. Among the world’s top five, largest-selling, premium skincare brands 3. Among the world’s top ten cosmetic brands. 4. Formulations through scientific advisory board 5. Amway formed a strategic alliance with internationally renowned aesthetician and skin expert 6. Presence of various products in the essential, luxury, colour and time defense range 7. Online promotion through applications like virtual makeover and Strength beauty insider
1. Products available only through agents or online, no presence of Weakness products in retail 2.Not much of TV advertisement or brand ambassador, only mode of
communication is word of mouth 3. Cannibalization by Amway other products
1. Increase the availability of product in international markets 2. Using various medium of communication like it is international brand; online can be a good platform Opportunity 3. Can tie up with chains of beauty salons and health experts
1. Increasing competition in both national and international markets 2. Switching cost is low Threats 3. Replacement by local products Competition
1. Loreal 2. Ayur 3.Neutrogena 4. VLCC 5. Nivea Competitors 6. Biotique
doc_511823871.docx
SWOT ANALYSIS OF AMWAY ARTISTRY
Amway Artistry
Parent Company
Amway and Alticor
Category
Personal care brands- skin care
Sector
FMCG
Tagline/ Slogan
Beauty insider
USP
Premium skin care products STP
Segment
Facial skin colour and colour cosmetics
Target Group
Female looking for premium cosmetics
Positioning
Optimal skin health with maximum ease of use SWOT Analysis
1. A leading global prestigious beauty brand 2. Among the world’s top five, largest-selling, premium skincare brands 3. Among the world’s top ten cosmetic brands. 4. Formulations through scientific advisory board 5. Amway formed a strategic alliance with internationally renowned aesthetician and skin expert 6. Presence of various products in the essential, luxury, colour and time defense range 7. Online promotion through applications like virtual makeover and Strength beauty insider
1. Products available only through agents or online, no presence of Weakness products in retail 2.Not much of TV advertisement or brand ambassador, only mode of
communication is word of mouth 3. Cannibalization by Amway other products
1. Increase the availability of product in international markets 2. Using various medium of communication like it is international brand; online can be a good platform Opportunity 3. Can tie up with chains of beauty salons and health experts
1. Increasing competition in both national and international markets 2. Switching cost is low Threats 3. Replacement by local products Competition
1. Loreal 2. Ayur 3.Neutrogena 4. VLCC 5. Nivea Competitors 6. Biotique
doc_511823871.docx