Description
SWOT ANALYSIS OF AMUL KOOL MILK
Amul Kool Milk
Parent Company
Amul
Category
Milk
Sector
Food Products
Tagline/ Slogan
Chill your Dil; Kool Team
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana 2.Good advertising and packaging 3. Amul is one of most recognised and popular brand names 4. Excellent distribution ensure product availability Strength in retail store, groceries, restaurants etc
1. Milk products have a limited shelf life 2. Global presence is limited and also lesser Weakness availability in rural areas
1. Pet bottles or pouches to increase packaging effectiveness Opportunity 2.Tieups with colleges/institutions
3.Replacement for aerated drinks
1. Soft drinks as indirect competition 2. Products like lassi or locally available flavored Threats milk
Competition
1. Aarey Energy Milk/ Lassi 2. MTR Milk Competitors 3. Local Milk brands
doc_834161395.docx
SWOT ANALYSIS OF AMUL KOOL MILK
Amul Kool Milk
Parent Company
Amul
Category
Milk
Sector
Food Products
Tagline/ Slogan
Chill your Dil; Kool Team
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana 2.Good advertising and packaging 3. Amul is one of most recognised and popular brand names 4. Excellent distribution ensure product availability Strength in retail store, groceries, restaurants etc
1. Milk products have a limited shelf life 2. Global presence is limited and also lesser Weakness availability in rural areas
1. Pet bottles or pouches to increase packaging effectiveness Opportunity 2.Tieups with colleges/institutions
3.Replacement for aerated drinks
1. Soft drinks as indirect competition 2. Products like lassi or locally available flavored Threats milk
Competition
1. Aarey Energy Milk/ Lassi 2. MTR Milk Competitors 3. Local Milk brands
doc_834161395.docx