Description
SWOT ANALYSIS OF AMUL CHOCOLATES
Amul chocolates
Parent Company
Amul
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Taste of India
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular Strength 5. Pricing is good as it attracts large segment
1. Limited international presence as compared to leading global brands Weakness 2. Penetration in rural areas is still limited
1. Tie-ups with hotel chains, restaurants Opportunity 2.Special occasion packages
3. Global expansion and more rural penetration
1. Local sweet dishes Threats 2. Entry of other local or international brands
Competition
1. Cadburys 2. Nestle Competitors 3. Mars(with all its child brands)
doc_562341610.docx
SWOT ANALYSIS OF AMUL CHOCOLATES
Amul chocolates
Parent Company
Amul
Category
Chocolates
Sector
Food Products
Tagline/ Slogan
Taste of India
USP
Quality and affordability
STP
Segment
Quality conscious children and adults
Target Group
Kids and youth
Positioning
Taste of India by giving them quality products
SWOT Analysis
1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular Strength 5. Pricing is good as it attracts large segment
1. Limited international presence as compared to leading global brands Weakness 2. Penetration in rural areas is still limited
1. Tie-ups with hotel chains, restaurants Opportunity 2.Special occasion packages
3. Global expansion and more rural penetration
1. Local sweet dishes Threats 2. Entry of other local or international brands
Competition
1. Cadburys 2. Nestle Competitors 3. Mars(with all its child brands)
doc_562341610.docx