Description
SWOT ANALYSIS OF AMUL BUTTER
Amul Butter
Parent Company
Amul
Category
Butter
Sector
Food Products
Tagline/ Slogan
Utterly Butterly Delicious; The Taste of India
USP
Most trusted butter brand in India
STP
Segment
Health and quality conscious people
Target Group
Lower, middle and upper class people
Taste of India Tasty Butter for people of all age Positioning groups
SWOT Analysis
1. Creative advertising with Amul Baby print ads 2. High brand presence and visibility 3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc. 4.Excellent product quality and trusted name Strength 5. Affordable price and variable packaging
1. Some people don’t prefer butter form cow’s Weakness milk and prefer local homemade butter
1. Smaller packages for instant consumption Opportunity 2.No frills packaging for rural customers at lower
cost 3. Tie-ups with corporates, hotels, resort chains etc
1. Local butter manufacturers 2.Low Fat Low cholesterol butters like Nutalite 3. Reduction in consumption by health conscious Threats people
Competition
1. Britannia Dairy butter Competitors 2. Nestle Butter
doc_521107277.docx
SWOT ANALYSIS OF AMUL BUTTER
Amul Butter
Parent Company
Amul
Category
Butter
Sector
Food Products
Tagline/ Slogan
Utterly Butterly Delicious; The Taste of India
USP
Most trusted butter brand in India
STP
Segment
Health and quality conscious people
Target Group
Lower, middle and upper class people
Taste of India Tasty Butter for people of all age Positioning groups
SWOT Analysis
1. Creative advertising with Amul Baby print ads 2. High brand presence and visibility 3.Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc. 4.Excellent product quality and trusted name Strength 5. Affordable price and variable packaging
1. Some people don’t prefer butter form cow’s Weakness milk and prefer local homemade butter
1. Smaller packages for instant consumption Opportunity 2.No frills packaging for rural customers at lower
cost 3. Tie-ups with corporates, hotels, resort chains etc
1. Local butter manufacturers 2.Low Fat Low cholesterol butters like Nutalite 3. Reduction in consumption by health conscious Threats people
Competition
1. Britannia Dairy butter Competitors 2. Nestle Butter
doc_521107277.docx