Description
SWOT ANALYSIS OF AMRIT CORPORATION
Amrit Corporation
Parent Company
Amrit Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Quality producer of milk, also diversified into other businesses STP
Segment
People who need milk and milk products for daily use
Target Group
Lower, middle and upper middle class families
Positioning
Quality producer of milk SWOT Analysis
1. It has a well-diversified business including dairy and real estate business. 2. It is one of the leading producers of UHT milk 3. It has a premium township Gagan enclave in Ghaziabad city to its credit which is known for its high quality internal infrastructure. 4. It is also into the services business- i.e. corporate & strategic advisory services and BPO/back-office services to the Group Companies. 5. It has been operational for over 60 years now hence is well Strength established.
1.Lack of control over milk yield. 2.Distribution network is not very strong 3.For real estate business, distance between construction projects Weakness reduces efficiency
1.Opportunities in terms of exports can be exploited. 2.Financial support in terms of loans and insurance and growth in the Opportunity income of people is in support of real estate industry.
1.No distribution and pricing policy on milk . 2.No incentive on entering into this sector unlike other food Threats processing and meat sector. Competition
1.Nestle 2.Britannia Competitors 3.Agro Tech Foods Ltd.
doc_332384931.docx
SWOT ANALYSIS OF AMRIT CORPORATION
Amrit Corporation
Parent Company
Amrit Group
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
-
USP
Quality producer of milk, also diversified into other businesses STP
Segment
People who need milk and milk products for daily use
Target Group
Lower, middle and upper middle class families
Positioning
Quality producer of milk SWOT Analysis
1. It has a well-diversified business including dairy and real estate business. 2. It is one of the leading producers of UHT milk 3. It has a premium township Gagan enclave in Ghaziabad city to its credit which is known for its high quality internal infrastructure. 4. It is also into the services business- i.e. corporate & strategic advisory services and BPO/back-office services to the Group Companies. 5. It has been operational for over 60 years now hence is well Strength established.
1.Lack of control over milk yield. 2.Distribution network is not very strong 3.For real estate business, distance between construction projects Weakness reduces efficiency
1.Opportunities in terms of exports can be exploited. 2.Financial support in terms of loans and insurance and growth in the Opportunity income of people is in support of real estate industry.
1.No distribution and pricing policy on milk . 2.No incentive on entering into this sector unlike other food Threats processing and meat sector. Competition
1.Nestle 2.Britannia Competitors 3.Agro Tech Foods Ltd.
doc_332384931.docx