Description
SWOT ANALYSIS OF AMMB HOLDINGS
AMMB Holdings (AmBank Group) Parent Company Category Sector Tagline/ Slogan USP AMMB Holdings (AmBank Group) Regional Banks Banking and Financial Services Service 1st our promise One of the few banks with Islamic banking facilities STP Segment Target Group Personal banking and Corporate banking Individuals and businesses Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking SWOT Analysis 1. One of the top five largest banking group in Malaysia 2. More than 200 branches 3. Islamic banking facilities 4. Good brand image Strength 5. Strong financial position compared to competition 1. Credit rating affected by a few acquisitions 2. Integration issues 3.Poor performance in fixed rate loans is a concern 1. Expansion in Asian countries 2. Targeting emerging economies like Singapore 3. Good future prospects for Malaysian economy
Positioning
Weakness
Opportunity
Threats
1. Slowdown in China can affect the economy 2. Slow GDP growth rate of the economy Competition 1.Maybank 2.CIMB Group 3.Public Bank 4.RHB Capital 5.Hong Leong 6.EON Capital
Competitors
7.Alliance Financial Group
doc_421316599.docx
SWOT ANALYSIS OF AMMB HOLDINGS
AMMB Holdings (AmBank Group) Parent Company Category Sector Tagline/ Slogan USP AMMB Holdings (AmBank Group) Regional Banks Banking and Financial Services Service 1st our promise One of the few banks with Islamic banking facilities STP Segment Target Group Personal banking and Corporate banking Individuals and businesses Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking SWOT Analysis 1. One of the top five largest banking group in Malaysia 2. More than 200 branches 3. Islamic banking facilities 4. Good brand image Strength 5. Strong financial position compared to competition 1. Credit rating affected by a few acquisitions 2. Integration issues 3.Poor performance in fixed rate loans is a concern 1. Expansion in Asian countries 2. Targeting emerging economies like Singapore 3. Good future prospects for Malaysian economy
Positioning
Weakness
Opportunity
Threats
1. Slowdown in China can affect the economy 2. Slow GDP growth rate of the economy Competition 1.Maybank 2.CIMB Group 3.Public Bank 4.RHB Capital 5.Hong Leong 6.EON Capital
Competitors
7.Alliance Financial Group
doc_421316599.docx