Description
SWOT ANALYSIS OF AMERICAN ELECTRIC POWER
American Electric Power
Parent Company
American Electric Power
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
energy made better
USP
Reliable, affordable service STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Safety, performance and value in electric power generation, Positioning transmission and distribution SWOT Analysis
1. Over 18,000 employees form a part of its workforce 2. It has a 38000 MW generating capacity and over 60,000km network 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Falling coal prices lower AEP's input costs Strength 6. It has expertise in coal, nuclear, hybrid and wind energy
1.Most of its energy using coal power, making it particularly vulnerable to "green" legislation Weakness 2. Geographically not well diversified
Opportunity
1.Wind power generation
2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy 2. Exelon Competitors 3. PE&G
doc_170015948.docx
SWOT ANALYSIS OF AMERICAN ELECTRIC POWER
American Electric Power
Parent Company
American Electric Power
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
energy made better
USP
Reliable, affordable service STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Safety, performance and value in electric power generation, Positioning transmission and distribution SWOT Analysis
1. Over 18,000 employees form a part of its workforce 2. It has a 38000 MW generating capacity and over 60,000km network 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Falling coal prices lower AEP's input costs Strength 6. It has expertise in coal, nuclear, hybrid and wind energy
1.Most of its energy using coal power, making it particularly vulnerable to "green" legislation Weakness 2. Geographically not well diversified
Opportunity
1.Wind power generation
2.Future development of nuclear power 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy 2. Exelon Competitors 3. PE&G
doc_170015948.docx